These October 2015 cosmetics range from personalized repair serums that are tailored to diverse skin types along with iconic celebrity lipsticks that pay homage to screen siren Sophia Loren. In addition to cosmetics that reference popular culture, this month's cosmetics trends also include pop-up beauty boutiques and WOC beauty subscriptions that are re-shaping retail within the cosmetics industry.
While beauty subscriptions like Birchbox have been around for quite some time, Essence Magazine's latest beauty box caters specifically to women of color and hopes to encourage makeup manufacturers to offer a more diverse product range for those with exotic skin tones. Furthermore, the Birchbox Man beauty box offers skincare products that target a male demographic and pairs them with VR tech accessories that blend aesthetic and personal interests.
Other memorable October 2015 cosmetics include organic steam kits and luxury masks that are completely chemical-free.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
