Activity-Based Nail Art

This Nail Polish Collection is Complements a High-Tech Accessory

'Jawbone' recently teamed up with 'OPI' to design a nail polish collection that complements its latest high-tech accessory. As consumers have become more interested in monitoring their health, many have taken to wearing pedometers and other activity trackers every single day. This new polish collection allows consumers to design a manicure that perfectly complements their high-tech jewelry.

The new nail polish collection is called 'Jawbone X OPI' and features 10 different colors to choose from. The team worked to select 10 classic OPI shades that perfectly complement the colors of the new 'UP' activity trackers. Each of the colors features a quirky name such as 'Sand Twist,' 'Violet Circle' and 'Ruby Cross.' The collection provides a fun way for consumers to ensure that their nail art complements their favorite high-tech accessory.

Activity-based Nail Art
Designing nail art that complements high-tech accessories.
Health Monitoring Fashion
Creating fashion items that integrate with health monitoring devices.
Customizable Manicures
Offering nail polish collections that allow consumers to personalize their manicures.

Where This Applies

Beauty and Personal Care
Developing innovative beauty products that align with technology trends.
Fashion and Wearable Technology
Exploring the intersection of fashion and technology to create stylish health monitoring accessories.
Fashion and Beauty Tech
Integrating technology into fashion and beauty products to enhance personalization and functionality.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 55%
Freshness 8%

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