These black contacts are a simple and effective way to have the creepiest Halloween costume at any party.
Some Halloween enthusiasts like to have elaborate, larger-than-life costumes that take months to prepare. But for those who set stock in the maxim "less is more," these black contacts are perfect. Also known as sclera contacts, the lenses cover the whole eye, obliterating the iris and sclera (white part of the eye) to achieve an eerie blackout effect.
In the past decade, pop culture has experienced a crimson tidal wave of vampires -- see the Twilight series, True Blood and Vampire Diaries. This year has been the year of the zombie -- with the popularity of The Walking Dead, its spin-off series Fear the Walking Dead and other shows and films that have followed in the wake of its success, like iZombie and Life After Beth. These black contacts will be ideal for zombie costumes this Halloween -- they have the effect of making the wearer look decidedly undead.
Key Themes Behind This Trend
- Sclera Contacts
- The rise of sclera contacts for Halloween costumes presents an opportunity for innovative contact manufacturers to create more intricate designs and marketing tactics.
- Minimalistic Halloween Costumes
- Minimalistic Halloween costumes are gaining popularity and presents an opportunity for companies to provide creative and affordable ways for people to participate in the holiday.
- Undead Aesthetic
- The popularity of the undead aesthetic opens opportunities for makeup and costume companies to develop new and unique products that cater to this genre.
Where This Applies
- Contact Lens Manufacturing
- The rise of sclera contacts opens opportunities for contact lens manufacturers to create innovative Halloween-inspired designs and to market directly to Halloween enthusiasts.
- Costume and Makeup Manufacturing
- Minimalistic Halloween costumes and the popularity of the undead aesthetic present opportunities for costume and makeup manufacturing companies to create affordable and creative products for consumers.
- Halloween Retail
- The trend towards minimalistic Halloween costumes presents opportunities for Halloween retail stores to focus on carrying and promoting simple and affordable costumes and accessories.
