The all-new Anastasia liquid lipstick in the shade Midnight is an unconventional black hue that offers a vampy, occult look. The lipstick comes in a matte finish that is ideal for fans of darker shades looking to experiment with bold colors.
Black lipstick is often a shade you see used in Halloween and detailed costume makeup looks rather than a staple color in a person's collection, however this Anastasia shade is looking to change all that with a bold formula, sleek packaging and high pigmentation payoff. The color is a rich black hue that is extremely opaque and offers up to six hours of wear time. The lip color may be bold, but it is a unique choice for those interested in richer shades that are ideal for winter and fall.
What Makes This Trend Stand Out
- Unconventional Lipstick Shades
- There is room for innovation in the beauty industry to explore darker lipstick shades and matte finishes.
- Bold Beauty Experimentation
- Consumers who are interested in more unconventional beauty products are willing to try new colors and finishes to make a statement.
- Long-wearing Makeup
- There is a growing demand for makeup that can provide long wear times without the need for touch-ups.
Sectors Adopting This
- Beauty
- Beauty companies can innovate by creating bold and unconventional lipstick shades and long-wearing formulas.
- Cosmetics Packaging
- Cosmetic packaging companies have an opportunity to design sleek packages that complement the bold and unconventional shades of makeup products.
- Costume and Special Effects Makeup
- Makeup companies that specialize in costume and special effects makeup can expand their target market by creating products with unique finishes and pigmentation, such as unconventional lipstick shades.
