ColorPop has release an all-new eyeshadow collection inspired by fall and the back-to-school season dubbed the Forever Freshman Collection. The eyeshadows are inspired by the 90s and feature popular shades from the era.
The Forever Freshman Collection contains six bold shades that take inspiration from retro styles, colligate uniforms and neutral beauty looks. The shadows come with a cream consistency giving off bright pigment payoff with long-lasting wear. The colors include shades with witty school-themed names that play off of slangs and 90210 such as 'As If' and 'Melrose.' The colors include hues such as sparkly royal blues, deep copper browns and neutral beiges. These colors would be ideal for creating bold looks for house parties as well as barely there makeup looks for class.
Key Themes Behind This Trend
- Back-to-school Beauty
- Opportunity for beauty brands to create collections inspired by the back-to-school season, featuring nostalgic and school-themed shades.
- Retro-inspired Makeup
- Trend of incorporating retro styles, such as 90s aesthetics, into makeup collections to appeal to nostalgic consumers.
- Playful Cosmetics Names
- Opportunity for brands to create cosmetics with witty and slang-based names that resonate with younger consumers.
Where This Applies
- Beauty
- Beauty industry can leverage back-to-school season by launching collections that cater specifically to the nostalgia and style preferences of students.
- Fashion
- Fashion industry can collaborate with beauty brands to create cohesive and nostalgic collections inspired by colligate uniforms and retro styles.
- Marketing
- Opportunity for marketing agencies to support beauty brands in creating engaging marketing campaigns around playful cosmetics names, targeting younger demographics.
