Taking inspiration from the finishes and colors of its existing color line, RMS Beauty newly launched a line of nail polish products.
RMS Beauty has become a cult favorite as one of the cleanest beauty lines out there, especially because it puts an emphasis on producing everything with a "5-Free" formula; all products are gluten-free, non-GMO, soy-free, nano-particle free and never tested on animals. In keeping with this theme, the new range of nail polishes are just as clean and made without harmful chemicals.
The vibrant colors in the nail polish range like luminizer, solar, smile and sublime are reminiscent of lip tints and face highlighters. As RMS Beauty puts it: "Face versus nails… Who says you can’t wear both?"
Why This Trend Is Growing
- Clean Beauty
- Opportunity for disruptive innovation lies in creating natural and non-toxic nail polish formulas.
- Color Matching
- There is potential to develop technologies that can match nail polish colors with lip tints and face highlighters.
- Animal-friendly Products
- Creating nail polishes that are never tested on animals could disrupt the beauty industry.
Industries Being Reshaped
- Beauty
- The beauty industry can innovate by incorporating more natural and non-toxic ingredients into nail polish products.
- Cosmetics
- Developing technologies to match nail polish colors with other makeup products could revolutionize the cosmetics industry.
- Animal Testing Alternatives
- Creating nail polishes that are cruelty-free and never tested on animals could disrupt the animal testing industry.
