Nalekale by Nails Inc. is a cosmetic product that's fitting right in with the many beauty products that are taking cues from growing health movements and superfood crazes.
As suggested by the name of the nail polish, the manicure product is infused with kale extract, which makes it extremely high in vitamins A, C and K—leaving nails extremely nourished and healthy. Before applying a coat of colorful polish, it's also possible to set a solid base with Nail Inc.'s Superfood Base Coat.
Just as many health-conscious consumers are seeking out antioxidant ingredients from various food products, they are seeking more natural cosmetics that include potent healing ingredients. As well as having beautifying properties, ingredient that are high in antioxidants like kale are also revered for their anti-aging properties.
Why This Trend Is Growing
- Superfood Cosmetics
- Opportunity for disruptively innovative cosmetics that infuse antioxidant-heavy food extracts
- Natural Nail Polish
- Opportunity for disruptively innovative nail polish products that use nourishing, plant-based ingredients
- Anti-aging Skincare
- Opportunity for disruptively innovative skincare products that use high-antioxidant ingredients to combat aging
Industries Being Reshaped
- Cosmetics
- Opportunity for disruptively innovative cosmetics companies to infuse antioxidant-heavy food extracts into their products
- Nail Care
- Opportunity for disruptively innovative nail care companies to use nourishing, plant-based ingredients in their products
- Skincare
- Opportunity for disruptively innovative skincare companies to use high-antioxidant ingredients to combat aging
