Eyewear retailers reinvent to compete with direct-to-consumer models
Implications - In an effort to stay competitive in the era of direct-to-consumer optical services, traditional retail concepts are being re-imagined to reflect the expectations of modern consumers. Such design-focused, futuristic spaces put the emphasis on customer experience and reintroduce genuine excitement into the process of shopping for eyewear. If traditional retailers expect to compete with e-commerce, they must make the in-store experience irresistible to consumers.
Workshop Question - Where can you cut out the middleman to streamline the purchasing experience for your consumers?