The Viu St Gallen store is located in the heart of the town in the northeast corner of Switzerland. The futuristic boutique resides in a historic building in a car-free region of the scenic provincial town. Stocking the brand's full collection of prescription frames and sunglasses, the boutique helps Viu reach its fans in the far corner of the country in the midst of its simultaneous expansion into Germany.
Enticing shoppers with its vibrantly hued aqua blue facade, the Viu St Gallen shop complements the pastel shade of its exterior with rich caramel-colored wood panels.
As Viu is known for the dynamic eyewear wall, the shop puts its innovative display in the spotlight, with the design naturally guiding shoppers' sight lines from the store's facade to its interior merchandising.