MUSQ Natural Cosmetics is an Australian skincare brand focused on quality and sustainability. In order to create a dynamic visual brand, MUSQ worked with Black Squid Design, who designed a bold black and white scheme that is both timeless and sleek.
The MUSQ Natural Cosmetics line also includes a selection of soy candles that are delicately packaged into paper boxes decorated with pixelated images of lush greenery. The images reference the raw ingredients incorporated into the formula of the candles in a move that unites the imagery with the brand's morals.
In creating a stylized brand with a hint of femininity, MUSQ is able to position the product range as upscale and elegant. The new brand look also extends the same attention to detail central to the product formulas to the packaging.