Using her east-Indian background and a Master's degree in Organometallic Chemistry, Shilpi Jain created Skinveda, a line of Ayurvedic skincare products.
In the Ayurveda, the 5,000-year-old sister science to yoga, it is believed that every individual contains three different elements that make up the body's constitution. When one is more dominant than the others, there are imbalances in the body. In order to address these issues, Skinveda uses plant-based ingredients to deliver remedies for Vata, Pitta and Kapha dosha types. As well as catering to people who identify with the traits of these doshas, there are specific face masks, skin serums and cleansers designed for those who are familiar with the combinations that are most familiar to them. For instance, the Amlaki Chamomila Cleansing Gelée is recommended for a Pitta-Kapha types, which tend to have either oily or combination skin.
Why This Trend Is Growing
- Ayurvedic Skincare
- Ayurvedic skincare is becoming more popular as consumers seek out natural and holistic skincare solutions.
- Personalized Skincare
- Personalized skincare tailored to individual doshas is the next wave of disruptive innovation in the beauty industry.
- Plant-based Beauty
- Plant-based beauty products that use Ayurvedic ingredients are a growing trend in the skincare industry.
Industries Being Reshaped
- Beauty
- The beauty industry can incorporate personalized, Ayurvedic skincare products to meet customer demands for organic, plant-based and holistic beauty solutions.
- Wellness
- As consumers become more interested in Ayurvedic medicine and alternative wellness practices, the wellness industry can offer Ayurvedic skincare as an extension of their existing product lines.
- Natural Products
- The natural products industry can expand its offerings by incorporating Ayurvedic skincare products to meet consumer demand for organic and plant-based solutions.
