'Scent of Africa' is a luxury fragrance, developed by leading West African beauty products manufacturer Ghandour Cosmetics Ltd., that aims to try to collect the essence of Africa in a bottle. The fragrance was conceived in Ghana and is being produced in France, and is being marketed to luxury West African retail outlets.
Everything about this perfume is designed to be "truly reflective of the richness and splendour of Africa", ranging from the scent itself to the branding schemes and advertising. The perfume was launched by a collection of the continent's most high-profile celebrities and athletes.
The Scent of Africa fragrance caters to the changing needs of African luxury consumers, many of whom are increasingly looking to make use of locally produced brands and products.