Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,290 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,290 cutting edge ideas.

Brazilian Jungle-Inspired Fragrances

Costa Brazil's Just Debuted Its First Fragrance, 'AROMA'

— May 14, 2022 — Fashion
While Costa Brazil is best known for its candles and face oils, the brand recently debuted its first-ever fragrance, which is called 'AROMA.'

AROMA is a unique scent that is inspired by the smells of the Amazon rainforest at daw. The scent evokes the smell of the Brazilian jungle through the use of patchouli, sandalwood, vetiver, and amber accords. The fragrance ultimately boasts a smoky scent that will call to mind images of fresh earth, flowers, and crushed leaves. The idea is to cultivate a soothing and calming olfactory experience with every spray.

And it's not just the scent that pays homage to the earth. The AROMA Eau de Parfum is also packed in a refillable wood bottle that's made using sustainably sourced ingredients and a vegan/cruelty-free formula.

Image Credit: Costa Brazil
Trend Themes
1. Sustainable Fragrances - Costa Brazil’s sustainable fragrance line is leading the way in using sustainable ingredients and packaging to create unique scents.
2. Nature-inspired Scents - More fragrance brands are turning to nature for inspiration, creating scents that bring the outdoors inside in a way that’s unique and innovative.
3. Refillable Fragrances - As consumers become increasingly environmentally conscious, perfume brands are finding innovative ways to offer refillable options, reducing the need for additional packaging and waste.
Industry Implications
1. Fragrance - Costa Brazil's sustainable and nature-inspired fragrances are leading a new trend in the fragrance industry, driving innovation towards more eco-conscious practices.
2. Sustainability - The sustainable practices and packaging used by Costa Brazil are setting a new standard for the industry, opening up opportunities for other industries to also prioritize eco-friendly alternatives.
3. Packaging - With the rise of sustainability in the fragrance industry, there is a growing need for innovative sustainable packaging options that are refillable or made using sustainable materials.
4.8
Score
Popularity
Activity
Freshness