The fast food industry updates their offerings for a new, global consumer
Implications - The North American fascination with global flavor and fusion cuisine continues with Asian-style dishes in the fast food industry. Younger generations are eager to branch out and experiment with variations of familiar foods, and favor DIY or fast food meals for their low price point. Brands that are able to offer low-cost experimentation are appealing to younger consumers, who often crave change more frequently than their Gen X or Baby Boomer counterparts.
Workshop Question — How could your brand capitalize on the different regional trends in your industry?