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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Eastern Poultry

The fast food industry updates their offerings for a new, global consumer

Implications - The North American fascination with global flavor and fusion cuisine continues with Asian-style dishes in the fast food industry. Younger generations are eager to branch out and experiment with variations of familiar foods, and favor DIY or fast food meals for their low price point. Brands that are able to offer low-cost experimentation are appealing to younger consumers, who often crave change more frequently than their Gen X or Baby Boomer counterparts.
Workshop Question — How could your brand capitalize on the different regional trends in your industry?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
118,013 Total Clicks
Date Range:
Aug 15 — Apr 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Pink Hamburger Buns
Pink Hamburger Buns
These Pink Burgers are the Latest Menu Offering from KFC China
KFC China is now selling a bizarre pink burger based on a popular anime series. While many fast food companies have tested colorful burger buns, none have managed to achieve a rose gold hue before.... MORE
Pan-Asian Restaurant Menus
Pan-Asian Restaurant Menus
Genghis Grill's New Entrees Showcase Pan-Asian Flavors
The customizable stir fry chain Genghis Grill recently debuted a lineup of entrees that showcase signature Pan-Asian flavors. While the chain has already found success with its build-your-own stir... MORE
Korean Cuisine Burgers
Korean Cuisine Burgers
The Carl's Jr. Korean BBQ Burger Features Beef and Coleslaw
Many quick service restaurants are creating dishes and meals that appeal to growing consumer demands for exotic flavor, so the Carl’s Jr. Korean BBQ Burger comes as a welcome addition. The... MORE
Internationally Inspired Burger Menus
Internationally Inspired Burger Menus
The New McTasters Sandwiches are Inspired by Global Cuisine
Continuing its effort to help customers enjoy a “taste of the world for less,” McDonald’s Canada is offering two new McTasters Sandwiches. Earlier this year the brand offered Greek... MORE
Asian-Inspired Fast Food Burgers
Asian-Inspired Fast Food Burgers
The Shanghai Whopper from Burger King India is a Flavorful Option
The Shanghai Whopper is a newly announced fast food burger from Burger King India that looks to blend a number of different ingredients in order to create a flavorful option for guests. The... MORE
Macaroni Shimp Burgers
Macaroni Shimp Burgers
McDonald's Japan's Prawn and Macaroni Croquette is Back in Restaurants
McDonald’s Japan’s ‘Prawn and Macaroni Croquette Burger’ was a popular hit in the east Asian nation when it first made its way onto the quick serve restaurant’s menu.... MORE
Umami-Spiced Chicken Burgers
Umami-Spiced Chicken Burgers
KFC Singapore's Umakara Burger is Steeped in a Savory Shoyu Marinade
KFC Singapore recently debuted a new menu item called the ‘Umakara Burger,’ which is described as “A taste so indescribably good, it’s beyond words!” Featuring... MORE

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