Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eastern
Poultry
The fast food industry updates their offerings for a new, global consumer.
2.4
Trend score
Trend
What is the Eastern Poultry trend?
Eastern Poultry: The North American fascination with global flavor and fusion cuisine continues with Asian-style dishes in the fast food industry. Younger generations are eager to branch out and experiment with variations of familiar foods, and favor DIY or fast food meals for their low price point. Brands that are able to offer low-cost experimentation are appealing to younger consumers, who often crave change more frequently than their Gen X or Baby Boomer counterparts.
Trend themes
Themes within the Eastern Poultry trend
Three behaviours holding the trend together01
Global Fusion Cuisine
Brands that are able to offer low-cost experimentation are appealing to younger consumers who crave change more frequently than their counterparts.
02
Regionalized Offerings
New menu items offer regionally inspired dishes and cater to growing demand for more exotic menu options at fast food and fast casual restaurants.
03
Asian Flavors
The growing demand for pan-Asian and authentic Asian flavors give consumers more ways to enjoy exotic flavors.
Industry implications
What the Eastern Poultry trend means for industry
Where the trend changes the playbookFor
Fast Food Chains
Opportunities in experimenting with unique and regional menu items as the demand for more exotic and authentic flavors continue to grow.
For
Casual Dining Establishments
Opportunities for casual dining establishments to offer more pan-Asian and authentic Asian flavors to cater to growing consumer demands.
For
Food Manufacturer and Suppliers
Opportunities in supplying and manufacturing products that cater to the demand for global fusion cuisine and regionally inspired offerings.
Workshop question
How could your brand capitalize on the different regional trends in your industry?
Trend signals
Trend signals for Eastern Poultry
Trend score 2.4 out of 10, from popularity 35%, activity 31%, freshness 8%.
Popularity35%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Eastern Poultry trend
7 featured examples from Aug 13, 2015 to Apr 11, 2017CategoryLifestyle
Pink Hamburger Buns
These Pink Burgers are the Latest Menu Offering from KFC China
Fast food chains can tap into the trend of colorful fast food and collaborate with pop culture to create unique and enticing menu items, targeting younger audiences.
CategoryLifestyle
Pan-Asian Restaurant Menus
Genghis Grill's New Entrees Showcase Pan-Asian Flavors
The incorporation of Pan-Asian flavors in fast food menus presents opportunities for established fast food chains to diversify their offerings and capture a wider customer base.
CategoryLifestyle
Korean Cuisine Burgers
The Carl's Jr. Korean BBQ Burger Features Beef and Coleslaw
The fast-food industry can tap into the trend of exotic flavor burgers to attract customers seeking unique and adventurous dining experiences.
CategoryLifestyle
Internationally Inspired Burger Menus
The New McTasters Sandwiches are Inspired by Global Cuisine
Fast food chains can tap into the trend by introducing international flavors to their menus, attracting a wider range of customers.
CategoryLifestyle
Asian-Inspired Fast Food Burgers
The Shanghai Whopper from Burger King India is a Flavorful Option
Fast food restaurants can tap into new markets and increase customer base by introducing culturally-relevant menu options.
CategoryWorld
Macaroni Shimp Burgers
McDonald's Japan's Prawn and Macaroni Croquette is Back in Restaurants
The return of McDonald's Japan's Prawn and Macaroni Croquette Burger emphasizes the potential disruption in the fast food industry, as seafood burgers become more mainstream and o…
CategoryLifestyle
Umami-Spiced Chicken Burgers
KFC Singapore's Umakara Burger is Steeped in a Savory Shoyu Marinade
Fast food chains can innovate their menu to incorporate regional tastes and unique flavors to attract new customers.
