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Eastern Poultry

The fast food industry updates their offerings for a new, global consumer

Implications - The North American fascination with global flavor and fusion cuisine continues with Asian-style dishes in the fast food industry. Younger generations are eager to branch out and experiment with variations of familiar foods, and favor DIY or fast food meals for their low price point. Brands that are able to offer low-cost experimentation are appealing to younger consumers, who often crave change more frequently than their Gen X or Baby Boomer counterparts.

Workshop Question - How could your brand capitalize on the different regional trends in your industry?

SCORE 3.3

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 98,687 Total Clicks

Date Range: Aug 15 - Apr 17

Trending: Mild

Consumer Insight Topics: Lifestyle Food

Featured Examples

Pink Hamburger Buns - These Pink Burgers are the Latest Menu Offering from KFC China

SCORE 4.5

Average 1,185 Clicks Pub: Aug 13, 15

Pink Hamburger Buns

These Pink Burgers are the Latest Menu Offering from KFC China

KFC China is now selling a bizarre pink burger based on a popular anime series. While many fast food companies have tested colorful burger buns, none have managed to achieve a rose gold hue before.... [More]

Pan-Asian Restaurant Menus - Genghis Grill's New Entrees Showcase Pan-Asian Flavors

SCORE 2.3

Untested 523 Clicks Pub: Aug 16, 16

Pan-Asian Restaurant Menus

Genghis Grill's New Entrees Showcase Pan-Asian Flavors

The customizable stir fry chain Genghis Grill recently debuted a lineup of entrees that showcase signature Pan-Asian flavors. While the chain has already found success with its build-your-own stir... [More]

Korean Cuisine Burgers - The Carl's Jr. Korean BBQ Burger Features Beef and Coleslaw

SCORE 3.4

Mild 461 Clicks Pub: Apr 11, 17

Korean Cuisine Burgers

The Carl's Jr. Korean BBQ Burger Features Beef and Coleslaw

Many quick service restaurants are creating dishes and meals that appeal to growing consumer demands for exotic flavor, so the Carl’s Jr. Korean BBQ Burger comes as a welcome addition. The... [More]

Internationally Inspired Burger Menus - The New McTasters Sandwiches are Inspired by Global Cuisine

SCORE 3

Mild 818 Clicks Pub: Sep 1, 16

Internationally Inspired Burger Menus

The New McTasters Sandwiches are Inspired by Global Cuisine

Continuing its effort to help customers enjoy a “taste of the world for less,” McDonald’s Canada is offering two new McTasters Sandwiches. Earlier this year the brand offered Greek... [More]

Asian-Inspired Fast Food Burgers - The Shanghai Whopper from Burger King India is a Flavorful Option

SCORE 2.3

Untested 365 Clicks Pub: Feb 18, 17

Asian-Inspired Fast Food Burgers

The Shanghai Whopper from Burger King India is a Flavorful Option

The Shanghai Whopper is a newly announced fast food burger from Burger King India that looks to blend a number of different ingredients in order to create a flavorful option for guests. The... [More]

Macaroni Shimp Burgers - McDonald's Japan's Prawn and Macaroni Croquette is Back in Restaurants

SCORE 2.6

Mild 372 Clicks Pub: Dec 12, 16

Macaroni Shimp Burgers

McDonald's Japan's Prawn and Macaroni Croquette is Back in Restaurants

McDonald’s Japan’s ‘Prawn and Macaroni Croquette Burger’ was a popular hit in the east Asian nation when it first made its way onto the quick serve restaurant’s menu.... [More]