McDonald's is Bring Back the Cult Favorite Mcrib Sandwich
Katherine Pendrill — November 10, 2016 — Lifestyle
After disappearing from the McDonald's menu several times, the McRib Sandwich has made a return at select locations this fall. Despite originally being introduced nearly 30 years ago, the specialty sandwich has become a lasting fan favorite among McDonald's customers. Now a select few will have a chance to sink their teeth into the meaty sandwich for another season.
The McRib Sandwich is a messy concoction made from a boneless pork shoulder patty that has been slathered in tangy BBQ sauce and served on a hoagie-style bun. The meat is also topped with tart pickles and slivered onions for a satisfying crunch.
While the cult favorite sandwich will not be available nation-wide, fans can use the online McRib Locator to find out where to get their hands on the elusive dish.
The McRib Sandwich is a messy concoction made from a boneless pork shoulder patty that has been slathered in tangy BBQ sauce and served on a hoagie-style bun. The meat is also topped with tart pickles and slivered onions for a satisfying crunch.
While the cult favorite sandwich will not be available nation-wide, fans can use the online McRib Locator to find out where to get their hands on the elusive dish.
Trend Themes
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Revived Rib Sandwiches — Opportunity for fast food chains to bring back cult favorite menu items to attract nostalgic customers.
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Limited Availability Marketing — Strategy for restaurants to create buzz and anticipation by offering menu items for a limited time or in select locations.
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Online Product Locators — Convenient tools for customers to locate specific menu items and encourage foot traffic to specific locations.
Industry Implications
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Fast Food — Opportunity for fast food chains to introduce limited-time offers and engage with customers through nostalgic menu items.
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Marketing — Opportunity for marketers to create innovative strategies revolving around limited availability products to generate hype and increase consumer interest.
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Technology — Opportunity for tech companies to develop online tools and platforms to help customers locate specific products and drive traffic to businesses.
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