McDonald’s Snack Wrap is Coming Back This Summer
Michael Hemsworth — June 3, 2025 — Lifestyle
References: mcdonalds & qsrmagazine
The McDonald’s Snack Wrap was discontinued by the QSR brand many years ago to the dismay of many consumers, so the company has decided to bring it back to its menu after hearing the feedback from fans.
The brand's Snack Wrap will be heading back to the menu starting July 10, 2025 as a permanent menu item, and will come in Ranch and Spicy flavor options. The snack wrap is made with a soft flour tortilla along with a McCrispy Strip of chicken, shredded lettuce and shredded cheese, and can be ordered on its own or as part of a combo meal that comes with two servings. The relaunch of the menu item comes as a timely announcement in the face of high costs and slumping demand, which is seeing many consumers demand better value and lower costs.
The brand commented on the revival of the McDonald’s Snack Wrap saying, "The Snack Wrap was phased out nationally in 2016, but it never left fans’ hearts. From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item. They’re the ones who inspired us to make its return to the menu happen.”
Image Credit: McDonald’s
The brand's Snack Wrap will be heading back to the menu starting July 10, 2025 as a permanent menu item, and will come in Ranch and Spicy flavor options. The snack wrap is made with a soft flour tortilla along with a McCrispy Strip of chicken, shredded lettuce and shredded cheese, and can be ordered on its own or as part of a combo meal that comes with two servings. The relaunch of the menu item comes as a timely announcement in the face of high costs and slumping demand, which is seeing many consumers demand better value and lower costs.
The brand commented on the revival of the McDonald’s Snack Wrap saying, "The Snack Wrap was phased out nationally in 2016, but it never left fans’ hearts. From countless social media posts to full-fledged petitions, they never gave up on their favorite menu item. They’re the ones who inspired us to make its return to the menu happen.”
Image Credit: McDonald’s
Trend Themes
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Nostalgic Product Revivals — Major brands are reintroducing previously discontinued favorites, capturing consumer nostalgia and driving renewed interest.
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Value-driven Menu Innovations — Consumers facing economic constraints are influencing quick service restaurants to deliver affordable, satisfying meal options.
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Flavor Diversification Strategies — Offering multiple flavor variants allows QSRs to attract a broader customer base by catering to diverse taste preferences.
Industry Implications
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Quick-service Restaurants (qsrs) — QSRs are capitalizing on nostalgic menu items to boost customer engagement and drive foot traffic amid market challenges.
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Fast Casual Dining — This industry benefits from the demand for upgraded, yet affordable meal choices that offer quality without high costs.
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Food and Beverage Manufacturing — Manufacturers can see opportunities in developing novel flavorings and ingredients to support variety in the expanding wrap and sandwich market.
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