Genghis Grill is a fast casual dining chain in the United States that offers up the luxury of creating their own stir fry dishes. Boasting over 80 ingredients, the Genghis Grill experience is marked by the performative manner in which each dish is cooked; on an enormous circular grill right in front of them.
Given the amount of power each customer has over their meal, it's hard to pinpoint the exact type of cuisine offered at Genghis Grill, with inspirations found in almost every cultural cuisine.
The Genghis Grill fast casual chain with its customizable stir fry menu is an example of the new type of dining establishment that is revolutionizing the industry. Linked to a consumer interest in personalization, the experience puts the emphasis on premium ingredients.