Herbaceous Thai Chicken Bowls

BD’s Mongolian Grill Has a Fresh New Thai Basil Chicken Bowl

Leading stir-fry bowl concept BD’s Mongolian Grill is kicking off 2023 with some delicious new offerings including the flavorful Thai Basil Chicken Bowl.

Perfect for helping guests looking for healthy yet flavorful choices for the new year, BD's latest offerings are made with fresh, high-quality ingredients and packed with protein. For instance, the new Thai Basil Chicken Bowl starts with a bed of cauliflower rice, cilantro, and crispy fried garlic, all topped with chicken, sugar snap peas, green onion, black pepper, and scratch-made Thai Basil Lime sauce. As BD's Chief Executive Officer, Gregg Majewski, says, “The Thai Basil Bowl is a great option for those looking for healthy dishes at the start of the year. The fresh ingredients and highest-quality protein are sure to make this dish a customer favorite.”

Image Credit: BD’s Mongolian Grill

Health-conscious Menu Items
Restaurants can explore introducing healthy and flavorful menu items that cater to guests looking for a balanced diet.
Cauliflower Substitutions
Cauliflower rice and other cauliflower-based substitutions can be utilized as a healthier and low-carb alternative to traditional grains and vegetables.
Scratch-made Sauces
Creating homemade sauces from fresh ingredients can add a distinct flavor and authenticity to a dish that sets it apart from other offerings.

Where This Applies

Restaurant Industry
Restaurants can capitalize on the trend of health-conscious menu items to attract consumers who prioritize healthy eating.
Health and Wellness Industry
By offering healthier meal options, restaurants can cater to the growing market for health and wellness products and services.
Food Industry
Incorporating cauliflower and other healthy substitutes into food products can be a disruptive innovation opportunity for companies looking to tap into the health food market.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 10%
Activity 21%
Freshness 15%