Boston Market is giving consumers even more ways to enjoy its delicious rotisserie chickens with the debut of its new Bourbon & Bacon BBQ and Sweet Thai Garlic sauce.
Available for a limited time, Boson Market is offering a Sweet Thai Garlic sauce that's described by the chain as, "sweet, savory and spicy with the heat of red chili peppers." This sauce also comes with a garnish of sesame seeds. For something a little different, you can enjoy the chain's signature rotisserie chicken with the sweet Bourbon & Bacon BBQ sauce, which also comes with a garnish of bacon pieces.
Both of Boston Market's new sauce options can be ordered as part of any rotisserie chicken meal.
Image Credit: Boston Market
Why This Trend Is Growing
- Spicy Flavored Foods
- The new Sweet Thai Garlic sauce at Boston Market taps into the trend of consumers enjoying spicy and flavorful foods.
- Sauces and Condiments
- Boston Market's new sauce line demonstrates an opportunity within the condiment and sauce industry for unique and bold flavors.
- Rotisserie Chicken Meals
- Rotisserie chicken meals are becoming more diverse and innovative with the introduction of unique sauce offerings at Boston Market.
Industries Being Reshaped
- Food Service Industry
- The food service industry can benefit from the disruptive innovation opportunity of creating unique sauces and condiments to enhance traditional menu items.
- Condiment Manufacturing
- Condiment manufacturing companies can explore opportunities to introduce new and innovative sauces with bold flavors, like Boston Market's Sweet Thai Garlic sauce and Bourbon & Bacon BBQ sauce.
- Poultry Industry
- The introduction of unique sauce offerings in rotisserie chicken meals at Boston Market highlights the need for the poultry industry to continue innovating and exploring new flavor profiles to enhance customer experience.
