Chester’s Chicken wants to take your taste buds on a trip down South this fall with the debut of its new Kentucky Bourbon Bites.
Available from participating Chester’s Chicken locations nationwide, the new Kentucky Bourbon Bites start with Chester’s marinated breast chunks, which recently picked up an award as part of the CStore Decisions’ 2024 Hot New Products Contest. The chicken breast chunks are then tossed in Cattlemen’s Kentucky Bourbon BBQ Sauce, which combines oaky bourbon with sweet molasses and warm spices for that signature Southern flavor. As William Culpepper, VP of Marketing for Chester’s Chicken, explains, "We’ve debuted several spicy flavors in the past, which do very well, but the bourbon flavor resonated best in our recent consumer testing, and we’re excited to roll out these sweet, smoky, savory bites nationally."
Image Credit: Chester’s Chicken
What's Driving This Trend
- Bourbon-infused Foods
- Bourbon-infused foods are becoming a popular way to combine rich, alcoholic flavors with traditional dishes, appealing to adventurous eaters seeking unique taste experiences.
- Signature Southern Flavors
- Signature Southern flavors are gaining traction nationwide, bringing regional tastes to a broader audience who crave authentic culinary experiences.
- Marinated Fast-food Chicken
- Marinated fast-food chicken is setting a new standard in the quick-service sector, offering depth of flavor typically found in more upscale dining establishments.
Who This Affects Most
- Quick-service Restaurants
- Quick-service restaurants are innovating with gourmet-inspired dishes to attract more discerning palates while maintaining speed and convenience.
- Alcohol-influenced Culinary Products
- The alcohol-influenced culinary products industry is expanding as more consumers seek the sophisticated flavor profiles that alcohol can add to various foods.
- Regional American Cuisine
- Regional American cuisine is being celebrated on a national level, with local specialties making their way into mainstream menus across the country.
