Lee’s Famous Recipe Chicken is putting a twist on its popular chicken sandwich by testing out the new Spicy Bourbon Chicken Sandwich.
Lee’s Famous Recipe Chicken originally tested out the new Spicy Bourbon Chicken Sandwich at two test locations. Now, after a successful test run, the brand is rolling out the dish as a limited-time offering at locations across the U.S.
And it's not hard to see why the original test runs were such a success. The new sandwich combines the fan-favorite sauce of Lee’s Spicy Bourbon Dippers with the brand's signature chicken sandwich. To create this tasty combo, the brand marinates a four-ounce chicken fillet in a special blend of seasonings, hand-batters it, and then tosses it in a spicy bourbon barbeque sauce before serving it on a warm brioche bun with pickles.
Image Credit: Lee’s Famous Recipe Chicken
Key Themes Behind This Trend
- Boozy Chicken Sandwiches
- Lee's Famous Recipe Chicken is testing a new Spicy Bourbon Chicken Sandwich to appeal to customers looking for a unique twist on their classic sandwich.
- Limited-time Offerings
- The success of Lee's new Spicy Bourbon Chicken Sandwich suggests a trend towards limited-time menu items that entice customers to try something new.
- Specialty Sauces
- The combination of Lee's Spicy Bourbon Dippers sauce with their signature chicken sandwich suggests a trend towards incorporating unique and flavorful sauces into traditional dishes.
Where This Applies
- Fast Food
- Fast food chains like Lee's Famous Recipe Chicken are capitalizing on the trend towards unique and flavorful menu offerings to stay competitive and drive sales.
- Casual Dining
- Casual dining restaurants can benefit from the trend towards limited-time offerings by providing customers with a sense of exclusivity and urgency.
- Food Manufacturing
- Specialty sauces like Lee's Spicy Bourbon Dippers sauce offer an opportunity for food manufacturers to create new products and flavors with unique selling points.
