Though it might seem hard to improve upon the humble chicken tender, Chester’s Chicken has managed to do just that with the launch of its new Super Tenders.
Chester's Chicken's is an Alabama-based chain that's well known for its chicken. But now, the brand has managed to improve on its signature offerings with the new Super Tenders, which are a bigger, bolder, and more flavorful take on your average chicken tender. As the online description reads: "Chester's Super Tenders are specially marinated, double hand-breaded, jumbo white meat chicken." This means you not only get more chicken but each one is packed with more flavor and a more satisfying crunch.
The new Super Tenders are available now at participating Chester’s Chicken locations.
Image Credit: Chester’s Chicken
What's Driving This Trend
- Super Tenders
- Incorporating a new marination process and double-hand breading can elevate a simple dish like chicken tenders and increase sales for restaurants.
- Bolder Flavors
- Offering bolder and unique flavors in traditional menu items can attract new customers and create a unique selling point for restaurants.
- Jumbo Offerings
- Providing larger portion sizes can be a selling point for customers who are searching for value and can also justify higher price points for restaurants.
Who This Affects Most
- Fast Food
- The fast food industry can incorporate bolder flavors and larger portion sizes to attract new customers and differentiate themselves from competitors.
- Casual Dining
- Casual dining restaurants can create unique selling propositions and encourage higher customer spend by incorporating new marination processes and double-hand breading on traditional menu items.
- Supermarkets
- Supermarkets can incorporate new and unique flavors in their pre-packaged chicken tenders to appeal to customers looking for convenient and flavorful options.
