Trend cluster
Category

Scooter
2.0

Three-wheeled scooters get a design upgrade to satiate the adventurous consumer.

Speedy Three-Wheel ScootersVelomobile-Sharing ServicesSupplementary Vehicular ScootersCarving Three-Wheeler Scooters

What's Happening

What is the Scooter 2.0 trend?

Scooter 2.0: Catering to the adventure-seeker, three-wheeled vehicles are adopting unconventional features to heighten consumer experience. Creatively designing scooters to mimic race cars and off road vehicles, brands are not only satiating more extreme consumer tastes, but they're also redefining how traditionally low-key motor vehicles are perceived.

Workshop question

Give an example of a nostalgic product in your industry that could benefit from a futuristic reboot?

Trend themes

Themes within the Scooter 2.0 trend

Three behaviours holding the trend together
01

Innovative Design

Innovative design of three-wheeled vehicles is making them more adventurous and more specialized, catering to the demands of consumers who want more exciting experiences.

02

Electric Propulsion

The use of electric propulsion systems is driving the development of more powerful and efficient three-wheeled vehicles that can handle an increasing range of applications.

03

Share Economy

The rise of shared transportation services is driving the development of three-wheeled vehicles that are specifically designed for short trips or commuting, offering greater flexibility and lower costs.

Industry implications

What the Scooter 2.0 trend means for industry

Where the trend changes the playbook
For

Automotive Industry

Automakers can leverage innovative design and electric propulsion to create more specialized three-wheeled vehicles that cater to younger, adventure-seeking consumers.

For

Micromobility Industry

Micromobility startups can focus on the development of electric three-wheeled vehicles that are specifically designed for short trips or commuting, offering a competitive alternative to traditional bicycles or electric scooters.

For

Sharing Economy Industry

Sharing economy startups can use electric three-wheeled vehicles to provide customers with a more flexible and low-cost alternative for commuting or short trips.

Trend signals

Trend signals for Scooter 2.0

Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.

Popularity73%
Activity67%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific