Spicy burgers are becoming increasingly common in fast food chains and Canadian company A&W is adding to that list.
The 'Spicy Habanero Chicken Burger' has a kick because it is accompanied by a red jalapeno aoili. While the meat itself is not spicy, the sauce gives consumers the option to ask for less or more depending on their tolerance for foods with more heat. Aside from their sauce, these spicy burgers do not stray far from the A&W norm. The company is also looking to expand its consumer base by using chicken that was raised without added antibiotics.
A&W is appealing to many by catering to a crowd that enjoys more flavorful foods while also ensuring that they can feel good about the nutritious qualities of this burger.