Category
Autos
Racing Homage
Trend cluster
Category
Divergent
Auto
Three-wheeled vehicles entice Millennial consumers with unique design features.
5.4
Trend score
Trend
What is the Divergent Auto trend?
Divergent Auto: Being some of the most status-conscious consumers out there, Millennials are immediately drawn to the differentiation of three-wheeled vehicles in comparison to mainstream automotives. This differentiation, combined with fuel efficiency, makes 3-wheeled concepts an increasingly attractive option for the young, urban consumer. This progression speaks to the power of divergence within industries with high product standardization.
Trend themes
Themes within the Divergent Auto trend
Three behaviours holding the trend together01
Urban Mobility
Creating small and efficient vehicles that cater to the needs of city-dwelling millennials.
02
Eco-Friendly Options
Incorporating sustainability into vehicle design through hybrid or electric engines.
03
Innovative Vehicle Designs
Exploring unique aspects of vehicle design to attract consumers looking for something different.
Industry implications
What the Divergent Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Manufacturing companies can incorporate trend-driven innovations to capture the modern mindset of young consumers.
For
Sustainable Transportation Industry
Developing companies could consider innovative vehicle designs and sustainable technologies to attract eco-conscious customers.
For
3D Printing Industry
Allowing for rapid prototyping and customized designs, companies in this industry could offer new solutions to address the changing needs of urban consumers.
Workshop question
If you were to redesign a classic product to make it more Millennial-friendly, which product would you redesign?
Trend signals
Trend signals for Divergent Auto
Trend score 5.4 out of 10, from popularity 82%, activity 72%, freshness 8%.
Popularity82%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Divergent Auto trend
4 featured examples from Nov 24 to Dec 18, 2015CategoryAutos
Efficient Three-Wheeled Cars
The Elio Motors P5 Offers Great Performance and Fuel Economy
The automotive industry can explore the production and marketing of electric three-wheeled cars to cater to the growing demand for sustainable transportation solutions.
CategoryAutos
Low-Cost Electric Cars
The 'Soki' Three-Wheeler from VoZo EV is Designed for Millennial Drivers
The low-cost electric 'Soki' Three-Wheeler from VoZo EV contributes to the ongoing development of the electric vehicle industry.
CategoryAutos
Speedy Urban Motorcycles
The Peugeot 'Metropolis' Sport Three-Wheel Vehicle is Road-Ready
Automotive companies can leverage the trend of three-wheel vehicles to develop innovative and eco-friendly transportation solutions for urban areas in response to consumer demand…
CategoryAutos
Individual Three-Wheeled Racers
This Student-Designed 3D-Printed Vehicle is a Clever Hybrid
The NV9 prototype could spur new developments in electric and solar-powered vehicles.
