Divergent Auto

Three-wheeled vehicles entice Millennial consumers with unique design features

Implications - Being some of the most status-conscious consumers out there, Millennials are immediately drawn to the differentiation of three-wheeled vehicles in comparison to mainstream automotives. This differentiation, combined with fuel efficiency, makes 3-wheeled concepts an increasingly attractive option for the young, urban consumer. This progression speaks to the power of divergence within industries with high product standardization.

Workshop Question - If you were to redesign a classic product to make it more Millennial-friendly, which product would you redesign?
SCORE 5.8
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178,459 Total Clicks
Nov 15 - Dec 15
Warm
Art & DesignDesignAutos
Featured Examples
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SCORE 6
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