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Divergent Auto

Three-wheeled vehicles entice Millennial consumers with unique design features

Implications - Being some of the most status-conscious consumers out there, Millennials are immediately drawn to the differentiation of three-wheeled vehicles in comparison to mainstream automotives. This differentiation, combined with fuel efficiency, makes 3-wheeled concepts an increasingly attractive option for the young, urban consumer. This progression speaks to the power of divergence within industries with high product standardization.

Workshop Question - If you were to redesign a classic product to make it more Millennial-friendly, which product would you redesign?

SCORE 5.8

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4 Featured, 34 Examples: 178,459 Total Clicks

Date Range: Nov 15 - Dec 15

Trending: Warm

Consumer Insight Topics: Art & Design Design Autos

Featured Examples

Efficient Three-Wheeled Cars - The Elio Motors P5 Offers Great Performance and Fuel Economy

SCORE 6.9

Warm 4,514 Clicks Pub: Nov 24, 15

Efficient Three-Wheeled Cars

The Elio Motors P5 Offers Great Performance and Fuel Economy

The Elio Motors P5 is the latest prototype of a vehicle that has captured people’s imaginations like few other vehicles over the past couple of years. This particular vehicle seats two and has... [More]

Low-Cost Electric Cars - The 'Soki' Three-Wheeler from VoZo EV is Designed for Millennial Drivers

SCORE 6.6

Warm 9,373 Clicks Pub: Dec 11, 15

Low-Cost Electric Cars

The 'Soki' Three-Wheeler from VoZo EV is Designed for Millennial Drivers

Young urban consumers are strapped for space, which means that they’re on the hunt for vehicles like the ‘Soki’ Three-Wheeler from VoZo EV that will provide an eco-friendly driving... [More]

Speedy Urban Motorcycles - The Peugeot 'Metropolis' Sport Three-Wheel Vehicle is Road-Ready

SCORE 6

Warm 4,051 Clicks Pub: Dec 16, 15

Speedy Urban Motorcycles

The Peugeot 'Metropolis' Sport Three-Wheel Vehicle is Road-Ready

Whether for space or cost restrictions, Millennial consumers aren’t as concerned with owning a standard vehicle as previous generations, so the Peugeot ‘Metropolis’ Sport three-... [More]

Individual Three-Wheeled Racers - This Student-Designed 3D-Printed Vehicle is a Clever Hybrid

SCORE 3.5

Mild 249 Clicks Pub: Dec 18, 15

Individual Three-Wheeled Racers

This Student-Designed 3D-Printed Vehicle is a Clever Hybrid

A group of engineering students from Singapore’s Nanyang Technological University (NTU) got together to design this incredible three-wheeled 3D-printed vehicle prototype. The design is part solar-... [More]