Millennial consumers turn to thrill-seeking automotive designs
Implications - As the average consumer becomes more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. In the automotive industry, this is advantageous both for manufacturers, who are keen to experiment with low-cost, high-reward vehicles, as well as thrill-seeking consumers, who are searching for all-in-one or "super" vehicles. The more-is-more approach in terms of product design appeals to the Millennial consumer, who is influenced by the fear of missing out.
Workshop Question - How can your brand cater to consumers seeking more experience and interaction-based connections?
Trend Themes
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Adventure-driven Consumerism — As consumers become more experience-driven, the adventurous consumer becomes more invested in pushing boundaries.
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All-in-one or 'super' Vehicles — Thrill-seeking consumers are searching for all-in-one or 'super' vehicles that offer more-is-more approach in terms of product design appeals to the Millennial consumer.
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Tilting and Three-wheeled Design — Tilting and three-wheeled design features in many latest vehicle concepts and designs, offering excellent handling, more control, and faster speeds around tight corners.
Industry Implications
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Automotive Industry — Automotive manufacturers can capitalize on the trends to experiment with low-cost, high-reward vehicles that appeal to the adventurous Millennial consumer market.
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Recreational Vehicle Industry — Recreational vehicle manufacturers can explore the trend of all-in-one or 'super' vehicles that can seamlessly transition between different terrains, offering consumers flexibility and adventure in one design.
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Off-road Vehicle Industry — Off-road vehicle manufacturers can capitalize on the trend of tilting and three-wheeled design to innovate fast, agile, and versatile vehicles that can better handle tight corners and multiple terrains.
4 Featured, 36 Examples:
352,264 Total Clicks
Date Range:
Jul 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:
