Category
Autos
Racing Homage
Trend cluster
Category
Adventurous
Auto
Millennial consumers turn to thrill-seeking automotive designs.
4.6
Trend score
Trend
What is the Adventurous Auto trend?
Adventurous Auto: As the average consumer becomes more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. In the automotive industry, this is advantageous both for manufacturers, who are keen to experiment with low-cost, high-reward vehicles, as well as thrill-seeking consumers, who are searching for all-in-one or "super" vehicles. The more-is-more approach in terms of product design appeals to the Millennial consumer, who is influenced by the fear of missing out.
Trend themes
Themes within the Adventurous Auto trend
Three behaviours holding the trend together01
Adventure-Driven Consumerism
As consumers become more experience-driven, the adventurous consumer becomes more invested in pushing boundaries.
02
All-In-One or 'Super' Vehicles
Thrill-seeking consumers are searching for all-in-one or 'super' vehicles that offer more-is-more approach in terms of product design appeals to the Millennial consumer.
03
Tilting and Three-Wheeled Design
Tilting and three-wheeled design features in many latest vehicle concepts and designs, offering excellent handling, more control, and faster speeds around tight corners.
Industry implications
What the Adventurous Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Automotive manufacturers can capitalize on the trends to experiment with low-cost, high-reward vehicles that appeal to the adventurous Millennial consumer market.
For
Recreational Vehicle Industry
Recreational vehicle manufacturers can explore the trend of all-in-one or 'super' vehicles that can seamlessly transition between different terrains, offering consumers flexibility and adventure in one design.
For
Off-Road Vehicle Industry
Off-road vehicle manufacturers can capitalize on the trend of tilting and three-wheeled design to innovate fast, agile, and versatile vehicles that can better handle tight corners and multiple terrains.
Workshop question
How can your brand cater to consumers seeking more experience and interaction-based connections?
Trend signals
Trend signals for Adventurous Auto
Trend score 4.6 out of 10, from popularity 57%, activity 72%, freshness 8%.
Popularity57%
Activity72%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adventurous Auto trend
4 featured examples from Jul 29, 2014 to Dec 3, 2015CategoryAutos
Sand Racer Vehicles
The Zarooq Auto is Designed to Effortlessly Trudge Through Desert Terrain
The automotive industry has an opportunity to explore and develop off-road vehicles that are specifically tailored to different terrains and climates.
CategoryAutos
High-Speed Amphibious Vehicles
These Recreational Vehicles Can Quickly Switch from Road to Water
The transportation industry can explore opportunities to develop more efficient and versatile vehicles by leveraging high-speed amphibious technology.
CategoryAutos
Insane Three-Wheeled Roadsters
The Polaris Slingshot is Bizarre and Spectacular
The Polaris Slingshot is disrupting the automotive industry with its unique design and focus on minimalism, high-technology, and performance.
CategoryAutos
Tilting Concept Motorbikes
Yamaha's MWT-9 Features a Lean Design and Three-Wheeled Form Factor
Motorcycle manufacturers can explore the possibilities of tilting and three-wheeled designs to create innovative and high-performance bikes for enthusiasts.
