Millennial consumers turn to thrill-seeking automotive designs
Implications - As the average consumer becomes more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. In the automotive industry, this is advantageous both for manufacturers, who are keen to experiment with low-cost, high-reward vehicles, as well as thrill-seeking consumers, who are searching for all-in-one or "super" vehicles. The more-is-more approach in terms of product design appeals to the Millennial consumer, who is influenced by the fear of missing out.
Workshop Question - How can your brand cater to consumers seeking more experience and interaction-based connections?
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