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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Adventurous Auto

Millennial consumers turn to thrill-seeking automotive designs

Implications - As the average consumer becomes more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. In the automotive industry, this is advantageous both for manufacturers, who are keen to experiment with low-cost, high-reward vehicles, as well as thrill-seeking consumers, who are searching for all-in-one or "super" vehicles. The more-is-more approach in terms of product design appeals to the Millennial consumer, who is influenced by the fear of missing out.
Workshop Question — How can your brand cater to consumers seeking more experience and interaction-based connections?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
298,211 Total Clicks
Date Range:
Jul 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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