Brands entice consumers with products made to last
Implications - Aiming to distance themselves from patterns related to conspicuous consumption, an increasing number of brands are marketing their products by emphasizing high-quality craftsmanship that ensures it will last. This progression speaks to the consumer interest in championing conscious consumption and acquiring long-lasting goods that can become heirlooms.
Workshop Question - In what ways can you increase transparency in order to enhance brand trust?
