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Heirloom Retail

Brands entice consumers with products made to last

Implications - Aiming to distance themselves from patterns related to conspicuous consumption, an increasing number of brands are marketing their products by emphasizing high-quality craftsmanship that ensures it will last. This progression speaks to the consumer interest in championing conscious consumption and acquiring long-lasting goods that can become heirlooms.

Workshop Question - In what ways can you increase transparency in order to enhance brand trust?
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
226,822 Total Clicks
Nov 14 - Oct 16
Warm
FashionMarketingBusinessRetail
Featured Examples
Heirloom Mountain Totes - The Bradley Bags Provide A Thick Canvas Exterior To Hold Adventure Gear
SCORE 4.8
Average 872 Clicks Pub: Sep 14, 16
Heirloom Mountain Totes
The Bradley Bags Provide A Thick Canvas Exterior To Hold Adventure Gear
The Bradley Mountain Bags are designed exclusively to provide a safe, compact and stylish place for consumers to store their adventure gear while jetting to and from different locations. The bag... [More]
Heirloom Retail Havens - The New Old Faithful Shop Toronto Location is Carefully Curated
SCORE 5
Average 3,684 Clicks Pub: Mar 19, 15
Heirloom Retail Havens
The New Old Faithful Shop Toronto Location is Carefully Curated
The Old Faithful Shop Toronto location is a newly minted second storefront for the beloved Vancouver retailer with a polished old world aesthetic. Located along the stylish Queen West shopping strip,... [More]
Clothing Repair Pop-Ups - The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
SCORE 5.2
Warm 3,359 Clicks Pub: Apr 2, 15
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
The Patagonia Worn Wear Repair Truck will be making its way across the America in 2015 offering to mend items of the brand’s clothing for free. The high-end outdoor clothing brand will be... [More]
Worn Clothing Swaps - Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
SCORE 5
Average 2,529 Clicks Pub: Nov 27, 14
Worn Clothing Swaps
Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
On Black Friday tomorrow, Patagonia is giving away free used clothing and urging consumers not to buy more stuff. For the third year in a row, the socially and environmentally sustainable brand... [More]
Sustainable Shape Sorters - This Children's Toy Was Designed to Last for Generations
SCORE 4.6
Average 1,015 Clicks Pub: Oct 26, 16
Sustainable Shape Sorters
This Children's Toy Was Designed to Last for Generations
Most infants are given shape sorters at some point in order to ensure that their cognitive development is progressing normally and the one designed by Anson Wong was created to last for decades.... [More]
Heirloom-Branded Blankets - This Online Memory Mill Tracks Peoples' Blankets as They are Passed Down
SCORE 2.8
Mild 432 Clicks Pub: Oct 22, 15
Heirloom-Branded Blankets
This Online Memory Mill Tracks Peoples' Blankets as They are Passed Down
Faribault Woolen Mill’s ‘Memory Mill’ provides a genius way to both track heirlooms as well as create a brand identity. It is an online site that allows users to make an online... [More]
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