Urban Development Pop-Ups

The Okomeya Rice Shop is Aiming to Revitalize This Shopping Street

The Okomeya Rice Shop is a low-cost, one-person storefront in Tokyo with a goal of bringing life and business back to the shopping strip it resides on. The design of the tiny shop is sleek and contemporary and functions not to make a huge profit, but to simply breathe life back into the area.

Built in a space that formerly hosted a grocer close to Tokyo's Togoshi Koen station, the Okomeya Rice Shop was designed by Schemata Architects for Owan Ltd., a local initiative hoping to invest in low-cost businesses along the shopping strip to prevent it from becoming a "shutter street" of closed shops.

The Okomeya Rice Shop is a clever urban development project, inspiring community in many ways, especially cooperation between it and other small neighboring shops.

Low-cost Urban Revitalization
There is an opportunity for businesses to invest in low-cost ventures to bring life back to struggling urban areas.
Sleek Minimalism in Small Business
Small businesses can incorporate contemporary design to stand out and attract customers.
Cooperative Community Development
Community initiatives can encourage collaboration between small businesses to create local economic growth.

Sectors Adopting This

Retail
Retail businesses can use contemporary design and low-cost strategies to attract customers and revitalize struggling areas.
Real Estate
Real estate developers can work with local initiatives to create low-cost, attractive storefronts that can stimulate economic growth.
Community Development
Community organizations can fund and support low-cost initiatives to encourage small businesses to collaborate and bring life back to struggling urban areas.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 79%
Freshness 8%