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Co-Branded Galactic Collectibles

BAPE and Medicom Toy Joined to Release Two Star Wars Figures

— November 15, 2016 — Life-Stages
Yet again, BAPE and Medicom Toy have joined forces. Previously, the streetwear label and collectible brand released a co-branded Bearbrick, Baby Milo and more. This time, they've adapted two iconic Star Wars robots: R2-D2 and C-3PO.

For both of the limited-edition models, BAPE and Medicom Toy supply the figures with a playful cartoon-like look. This is especially true in the case of C-3PO, as the droid's typical human proportions are changed -- with his head enlarged and his body shrunk.

In order to make A Bathing Ape's contribution especially clear, the two galactic figures hide Baby Milo inside. The face of the brand's monkey mascot can be seen when taking off the front of C-3PO's yellow mask and when lifting the top of R2-D2 off.
Trend Themes
1. Co-branded Galactic Collectibles - BAPE and Medicom Toy collaborate to release co-branded Star Wars figures featuring playful cartoon-like aesthetics and hidden Baby Milo.
Industry Implications
1. Streetwear - The streetwear industry can explore collaborations with toy brands to create limited-edition collectibles that appeal to both fashion and pop culture enthusiasts.
2. Collectibles - The collectibles industry can embrace co-branding partnerships to create unique and highly sought-after products that cater to niche audiences like Star Wars fans.
3. Toy - The toy industry can leverage collaborations with fashion labels to create visually appealing and trendy collectibles that resonate with collectors of all ages.
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