Co-Branded Galactic Collectibles

BAPE and Medicom Toy Joined to Release Two Star Wars Figures

Yet again, BAPE and Medicom Toy have joined forces. Previously, the streetwear label and collectible brand released a co-branded Bearbrick, Baby Milo and more. This time, they've adapted two iconic Star Wars robots: R2-D2 and C-3PO.

For both of the limited-edition models, BAPE and Medicom Toy supply the figures with a playful cartoon-like look. This is especially true in the case of C-3PO, as the droid's typical human proportions are changed -- with his head enlarged and his body shrunk.

In order to make A Bathing Ape's contribution especially clear, the two galactic figures hide Baby Milo inside. The face of the brand's monkey mascot can be seen when taking off the front of C-3PO's yellow mask and when lifting the top of R2-D2 off.

Co-branded Galactic Collectibles
BAPE and Medicom Toy collaborate to release co-branded Star Wars figures featuring playful cartoon-like aesthetics and hidden Baby Milo.

Industries Being Reshaped

Streetwear
The streetwear industry can explore collaborations with toy brands to create limited-edition collectibles that appeal to both fashion and pop culture enthusiasts.
Collectibles
The collectibles industry can embrace co-branding partnerships to create unique and highly sought-after products that cater to niche audiences like Star Wars fans.
Toy
The toy industry can leverage collaborations with fashion labels to create visually appealing and trendy collectibles that resonate with collectors of all ages.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 49%
Freshness 8%

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