Ideas
Explore the world's #1 largest database of ideas and innovations, with 412,160 inspiring examples.
Trend Reports
Discover why 1,096 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 286,960 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,096 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 286,960 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 280,043 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 412,160 cutting edge ideas.

Illusionary Toy Store Bags

The LEGO 'Playbox' Store Bag Transforms the Shopper's Hand into a Toy

— October 19, 2016 — Marketing
The LEGO 'Playbox' store bag is a playful branding design that's created to instantly transform a shopper's hand visually into the hand of a LEGO character. The LEGO 'Playbox' bag is the design work of Junho Lee and Hyun Chui Choi who are students at the School of Visual Arts in New York City.

The innovative LEGO 'Playbox' bag is designed as a playful shopping bag to be used by LEGO retail stores and instantly create an experience for those seeing the bag on the street. The handles are hidden within the bag, while the side imagery features a LEGO minifigure hand extending upward: these features combine to turn the shopper's hand into a toy itself.

The LEGO 'Playbox' store bag is a cute design that could truly offer an exceptional experience for shoppers if it were implemented by the toy brand.
6.4
Score
Popularity
Activity
Freshness