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Illusionary Toy Store Bags

The LEGO 'Playbox' Store Bag Transforms the Shopper's Hand into a Toy

— October 19, 2016 — Marketing
The LEGO 'Playbox' store bag is a playful branding design that's created to instantly transform a shopper's hand visually into the hand of a LEGO character. The LEGO 'Playbox' bag is the design work of Junho Lee and Hyun Chui Choi who are students at the School of Visual Arts in New York City.

The innovative LEGO 'Playbox' bag is designed as a playful shopping bag to be used by LEGO retail stores and instantly create an experience for those seeing the bag on the street. The handles are hidden within the bag, while the side imagery features a LEGO minifigure hand extending upward: these features combine to turn the shopper's hand into a toy itself.

The LEGO 'Playbox' store bag is a cute design that could truly offer an exceptional experience for shoppers if it were implemented by the toy brand.
Trend Themes
1. Immersive Packaging - Companies can create immersive experiences for customers using creative packaging designs like the LEGO 'Playbox' store bag.
2. Branded Merchandise - Brands can extend their identity by incorporating their logo and design elements into merchandise that customers can use in their daily lives.
3. Interactive Retail - Retailers can engage customers by integrating interactive elements into their shopping experience such as the 'Playbox' store bag that transforms the shopper's hand into a toy-related character.
Industry Implications
1. Toy Manufacturing - Companies in the toy industry can create similar immersive experiences for customers by designing creative packaging, merchandise and retail spaces.
2. Marketing and Advertising - Marketing agencies can help brands design creative promotional items, merchandise, and packaging to enhance their brand identity and engage customers.
3. Retail - Retailers can differentiate themselves from their competitors by enhancing their customers' shopping experience with interactive and creative elements like the LEGO 'Playbox' store bag.
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