The idea behind these bakery boxes is one that offers a youthful touch rather than the rustic one that most are used to when it comes to baked goods.
Designed by Zsofia Paszternak for the bakery 'Pekmuhely', the packaging consists of a series of boxes, paper wraps and bags that all feature food-related doodles. Each of the items are black and white in color and feature simple illustrations of food, utensils and the processes that go into baking food. The branding is simple yet has an impact due to the designer's choice to offer a playful concept rather than the more natural ones that bakeries tend to aim for.
These bakery boxes work to capture the attention of a variety of age demographics.