Single-Serve Donut Cakes

Under its Peek Freans brand in Pakistan, EBM created a new line of single-serve Doughnut Cakes that shares an energetic and uplifting identity. The playful essence of the brand is communicated through every detail, from its visual language to the name of the range itself, Smile. Zoe Phillipson, StormBrands Creative Director, says "In an increasingly complex and unstable world, we wanted to create a kids’ brand that promotes happiness and generates delight – a welcome relief to the serious side of growing up, and let’s face it no-one can eat a donut without smiling!"

Smile Doughnut Cakes are coated with icing and sprinkles, filled with cream and described as rings of happiness. The decadent, individually wrapped treats can be found in comforting and classic varieties like chocolate and strawberry.