Canyon-Carving Motorbikes

The Yamaha YZF-R1S is Designed To Rip Up Mountain Roads

The Yamaha YZF-R1S is an all-new superbike that is specifically designed for those bikers who aren't particularly interested in going for regular spins on a race track, but would rather use their two-wheeler machine for commuting and 'canyon carving', which is the practice of speeding down a mountain road as fast as humanly possible for the pure enjoyment of it all.

The third member of Yamaha's growing superbike family, the Yamaha YZF-R1S features a raft of changes targeted towards improved road use whilst retaining the engine technology, dynamics and electronic features that made the R1M and R1 so popular.

This bike will be available as early as February 2016. The particular features of this bike make it clear that Yamaha has done its homework and is really mastering the art of crafting different kinds of motorbikes for users of different stripes.

Canyon-carving Bikes
As more riders look to motorcycles as a practical mode of transportation, bikes specifically designed for 'canyon carving' offer a disruptive innovation opportunity for manufacturers.
Superbikes for Commuting
Motorcycle manufacturers can tap into the market of practical-minded riders who still want the power and thrill of a superbike with bikes designed for commuting and city use.
Personalized Motorbikes
There is a growing demand for motorbikes that can be customized to fit the individual needs and preferences of the rider.

Industries Being Reshaped

Motorcycle Manufacturing
As the market for personalized bikes continues to grow, motorcycle manufacturers have the opportunity to create customizable options for riders.
Automotive Retail
With the rise of canyon-carving bikes, automotive retailers can target a new audience looking for high-performance bikes for both commuting and weekend road trips.
Tourism
Canyon-carving bikes offer potential for tourism boards to promote adventure and scenic routes to riders who seek the thrill of motorcycle travel.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 29%
Freshness 8%

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