Japanese automaker Yamaha has officially unveiled the Ténéré 700 Raid Prototype, a Dakar-ready two-wheeler that builds on the brand's 2019 'T7' model.
The Tuning Fork Company developed the powerful new dirt bike with guidance from Alessandro Botturi and Pol Tarrés. As a result, the Ténéré 700 Raid Prototype arrives equipped with a variety of dirt-ready upgrades and tweaks, including new parts from the Genuine Yamaha Technology Racing (or “GYTR”) such as a race ECU with a full titanium Akrapovič race exhaust.
Other notable features of the new bike include an oversized radiator, a Scotts steering damper, a Rekluse clutch, foam grips, RNS electronics switchgear, a factory-built KYB long-travel suspension setup, and a Dakar-style navigation tower. The 2022 Yamaha Ténéré 700 Raid Prototype was unveiled at this year's ICMA Show in Milan, where the company announced its plan to begin producing the model over the next year or two.
Image Credit: Yamaha
Why This Trend Is Growing
- Dakar-ready Dirt Bikes
- The development of high-powered dirt bikes and upgrades presents opportunities for companies in the motocross industry to create more durable and efficient dirt bikes that meet racing and recreational needs of dirt bike enthusiasts.
- GYTR Upgrades and Tweaks
- The production and sale of Genuine Yamaha Technology Racing (GYTR) parts can grow into a significant industry as more Yamaha Ténéré 700 Raid Prototypes (and other similar models) are produced and sold, creating a new niche in the automotive industry for off-road enthusiast customers who are looking for high-quality and performance-enhancing accessories.
- Dakar-style Navigation Tower
- The introduction of a Dakar-style navigation tower into the motocross industry can inspire other companies to invest in the research and development of navigational technology and products, potentially opening new markets for these products in various industries where navigation is essential, such as outdoor recreation and emergency services.
Industries Being Reshaped
- Motocross
- Companies in the motocross industry can benefit from the production and sales of high-powered dirt bikes and upgrades that cater to the needs of off-road enthusiasts.
- Automotive
- The production and sale of Yamaha Ténéré 700 Raid Prototype (and other similar models) can create a new niche in the automotive industry for off-road enthusiast customers looking for high-quality and performance-enhancing accessories.
- Navigation Technology
- The development of navigational technology and products inspired by the introduction of a Dakar-style navigation tower can expand into various industries where navigation is essential, such as outdoor recreation and emergency services.
