Just in time for the holiday season, McDonald's is serving up deep-fried Cheese Curds and Johnsonville Brats at its Wisconsin locations. While cheese and sausages may not sound like the most festive menu offerings, the two dishes are regional delicacies in the cheese-producing state.
The new McDonald's Cheese Curds consist of bite-sized pieces of Wisconsin cheese that have been battered and deep-fried to give them a crispy texture. The Cheese Curds have been available in the Milwaukee area for a few days now and soon they will be available throughout the rest of Wisconsin as well. Customers will also be able to order Johnsonville Brats, which come from the Wisconsin-based sausage producer.
Already a hit among consumers, the tasty new menu offerings demonstrate McDonald's continued effort to serve up specialty dishes in regional markets.
What's Driving This Trend
- Regional Menu Offerings
- Deep-fried Cheese Curds and Johnsonville Brats highlight McDonald's focus on offering specialty dishes in regional markets.
- Cheese-based Snacks
- The introduction of deep-fried Cheese Curds showcases the growing popularity of cheese-based snacks in fast food menus.
- Local Partnerships
- Collaborating with Wisconsin-based sausage producer Johnsonville highlights the trend of local partnerships in the food industry.
Who This Affects Most
- Fast Food
- The introduction of deep-fried Cheese Curds and Johnsonville Brats presents a disruptive innovation opportunity for fast food chains to incorporate regional delicacies into their menus.
- Cheese Production
- The growing popularity of deep-fried Cheese Curds creates a market opportunity for cheese producers to expand their product offerings into the fast food sector.
- Sausage Production
- Collaborating with fast food chains like McDonald's provides an avenue for sausage producers to reach a wider consumer base and increase brand visibility.
