McDonald's Singapore recently introduced a premium burger lineup made from gourmet toppings. As the demand for premium ingredients rises, the new McDonald's collection demonstrates how fast food restaurants are attempting to cater to changing consumer preferences.
The Signature Collection from McDonald's Singapore consists of three gourmet burgers, potato wedges and a new McFlurry flavor. The burgers in the collection include high-end toppings such as red apple slaw, creamy guacamole and tomato jalapeño relish. The potato wedges are meant to complement the new burgers by giving consumers a more rustic side dish option. Finally, the Signature Collection is rounded out by the ultra-indulgent Red Velvet McFlurry.
The premium burger lineup is likely to appeal to consumers who are looking for a more flavorful version of the standard burger and fries combo.