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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Upscaled Tradition

Traditional foods for increased enjoyment and guilt-free consumption

Implications - Traditional, all-American foods, such as fried chicken, are shedding their unhealthy image with organic ingredients and gourmet presentation. Even fast food variations of the popular Southern-style dish become more desirable than their chemically processed counterparts, suggesting that consumers prefer upscale versions of traditional items, rather than focusing solely on convenience or the turn-around time of a product.
Workshop Question — Think of a classic, beloved product in your category. How would you update it with a good-for-you twist?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
142,287 Total Clicks
Date Range:
Jun 15 — Feb 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Health-Conscious Superfood Snacks
Health-Conscious Superfood Snacks
The Skinny Ancient Grains Sticks are Made with Protein Quinoa
For consumers seeking a healthier alternative to chips and salty snacks, the Hi I’m Skinny Ancient Grains Sea Salt Quinoa Sticks are made with protein-packed quinoa to offer a lower calorie... MORE
Organic Fast Food Restaurants
Organic Fast Food Restaurants
This Fried Chicken Joint is the First USDA Certified Eatery
Although it is likely there are lots of eateries and even chains out there claiming to be all-natural or organic, this is the first USDA certified organic fast food restaurant. Located in San... MORE
Spicy Buttermilk Chicken Sandwiches
Spicy Buttermilk Chicken Sandwiches
Fuku is the New Fried Chicken Sandwich Joint from David Chang
The latest venture from Momofuku’s David Chang, Fuku is a recently opened spicy fried chicken sandwich joint in New York City’s East Village. Hoping to create the next fast food brand.... MORE
Vegan Mac and Cheese
Vegan Mac and Cheese
This Spicy Butternut Squash Pasta Recipe is Also Gluten and Nut-Free
This butternut squash pasta recipe makes a hearty meal perfect for people who have food allergies or dietary restrictions. Created by Beth at the blog Tasty Yummies, the Spicy Butternut Squash and... MORE
Squash Lasagna Bakes
Squash Lasagna Bakes
This Spaghetti Squash Lasagna is a Healthy Cross-Cultural Dish
Minimalist Baker’s recipe for Spaghetti Squash Lasagna refashions a traditional Italian dish. This tasty fall-friendly meal is a fusion of warm flavors that will comfort you all season long.... MORE
Pretzel-Crusted Chicken Strips
Pretzel-Crusted Chicken Strips
This Baked Chicken Tenders are Coated in a Crunchy Crushed Pecans
It can be hard to find chicken strips that are healthy, wholesome and still taste great making these homemade baked chicken tenders by Dine and Dish a great secret recipe. The trick is using a... MORE

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Frozen Organic Protein Snacks
Frozen Organic Protein Snacks
Plum Organics Garden Chicken Bites Feature Wholesome Ingredients
Portable Quinoa Bowls
Portable Quinoa Bowls
Cucina & Amore's Ready-to-Eat Meals Require No Preparation or Cooking
White Vegan Chocolates
White Vegan Chocolates
This Dairy-Free Chocolate Supports Animal Rescue Charities
Healthy Dessert Granolas
Healthy Dessert Granolas
The Mazra Dry Cereal is a Wholesome Alternative to Chocolate Indulgence
Compostable Quinoa Packaging
Compostable Quinoa Packaging
Alter Eco's Compostable Packaging Reduces Landfill Waste
Quinoa Breakfast Toasts
Quinoa Breakfast Toasts
Qrunch Toastables Make It Easy to Eat Quinoa for Breakfast
Beet-Infused Nut Milks
Beet-Infused Nut Milks
The Daily Press Juicery's Vegan Milk Has a Base of Almonds and Cashews
Cake-Inspired Oatmeals
Cake-Inspired Oatmeals
Bakery on Main's Instant Oatmeal Turns Dessert Flavors Into Breakfast
Quinoa Chocolate Cakes
Quinoa Chocolate Cakes
The Superfood-Containing Dessert Recipe is a Healthier Alternative for Kids
Airy Greenhouse Cafes
Airy Greenhouse Cafes
This Converted Greenhouse Cafe in Beijing Was Designed by Four O Nine
Squash Pizza Bakes
Squash Pizza Bakes
This Delicious Healthy Dish Fuses Pizza and Casserole Aesthetics
Autumnal Cheesy Macaroni
Autumnal Cheesy Macaroni
This Butternut Squash Macaroni and Cheese Makes a Fall-Flavored Meal
Fast Food Rice Boxes
Fast Food Rice Boxes
These Rice-Based Dishes Offer a Healthy Alternative to Fried Chicken
Paleo Buffalo Meatballs
Paleo Buffalo Meatballs
These Homemade Spicy Meatballs Feature a Popular Chicken Wing Flavor
Celebrity Sandwich Art
Celebrity Sandwich Art
These Comedic Celeb Drawings Seat T-Swift on Top of Fried Chicken
Cinematic Restaurant Concepts
Cinematic Restaurant Concepts
The Breakfast at Tiffany's Eatery is a Modern Homage to the Film
Luxury Chicken Daycares
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Leave Your Pet Chicken at This Daycare While You are on Vacation
Chilling Feral Children Photos
Chilling Feral Children Photos
This Photo Series Recounts Children Who Grew Up With Wild Animals
play_circle_filled Decadent Duck Burgers
Decadent Duck Burgers
The Curd-Ducken Juicy Lucy Has Quadruple Cheese and Duck Skin
Fried Salmon Fast Foods
Fried Salmon Fast Foods
KFC Japan Now Serves Fried Salmon Fillets in Conjunction with Sanrio
Pumpkin Beer Biscuits
Pumpkin Beer Biscuits
This Spicy Chicken Chili Recipe Goes With Autumnally Appropriate Bread Rolls
Festive Squash Lasagnas
Festive Squash Lasagnas
This Hearty Noodle Dish is Filled with a Fall Butternut Squash Filling
Organic Fast Food Burgers
Organic Fast Food Burgers
This Antibiotic-Free Burger is Made from All-Natural Beef
Seasonal Squash Pizzas
Seasonal Squash Pizzas
This Pizza is Made from Healthy and Flavorful Fall Ingredients
Piquante Squash Tostadas
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These Meatless Tacos Opt for Hearty Black Beans and Butternut Squash
Peach-Infused Macaroni
Peach-Infused Macaroni
This Hearty Mac and Cheese Recipe Features Fresh Peaches and Prosciutto
Miniaturized Fast Food Combos
Miniaturized Fast Food Combos
The New McDonalds Mini Meals May Replace the Supersize Option
Vibrant Organic Taquerias
Vibrant Organic Taquerias
Poppo's Taqueria is an All-Natural Mexican Food Restaurant in Florida
Organic Drive-Thru Eateries
Organic Drive-Thru Eateries
Amy's Kitchen Drive Thru Will Serve Healthy, Organic Fast Food
Healthy Cheddar Burgers
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Iamafood Blog's Broccoli Cheddar Burger is Garnished With Steamed Veggies
Japanese Rice Burgers
Japanese Rice Burgers
Lotteria's Mongolian Bowl Burger Provides Bites Filled with Carbohydrates
Yogurt Fried Chicken
Yogurt Fried Chicken
This Crispy Chicken Recipe is Infused With Healthy Yogurt and Parsely
Vegan Pork Sandwiches
Vegan Pork Sandwiches
These Vegan Jackfruit Pulled “Pork” Sandwiches Appeal to Vegetarians
Spicy Scone Sandwiches
Spicy Scone Sandwiches
L'acajou Bakery and Cafe Serves Its Sandwich for Breakfast on a Scone
Ribeye Melt Lunches
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The New Ribeye Steak Sandwich is Available Midday at Outback Steakhouse
Italian Breadstick Sandwiches
Italian Breadstick Sandwiches
You Can Now Eat Olive Garden Breadsticks in the Form of a Sandwich
Organic Fast Food Teas
Organic Fast Food Teas
The Wendy's and Honest Tea Partnership is the Chain's First Organic Item
Dry-Aged Steak Sandwiches
Dry-Aged Steak Sandwiches
The Three Little Pigs Serves Up an Impressive Steak Sandwich in Toronto
Dippable Butternut Squash Appetizers
Dippable Butternut Squash Appetizers
This Goat Cheese Dip is Perfect for Football Parties
Exotic Frozen Entrees
Exotic Frozen Entrees
Luvos' Easy Frozen Dinner Options Include a World of Flavors
Stuffed Gourd Stews
Stuffed Gourd Stews
This Thai Curry Recipe is a Perfect Way to Warm Up the Fall and Winter
Spicy Thai Lasagnas
Spicy Thai Lasagnas
The Luminous Kitchen's Lasagna Recipe Involves a Spicy Kick
Healthy Chanukah Bites
Healthy Chanukah Bites
The Food52 Gluten Free Spaghetti Squash Latkes Incorporate Vegetables
Boozy Risotto Recipes
Boozy Risotto Recipes
This Thankgiving-Appropriate Butternut Squash Risotto Includes White Wine
Spicy Veggie Sliders
Spicy Veggie Sliders
These Black Bean Butternut Vegetarian Sliders Come With Chipotle Ketchup
Guilt-Free Pasta Dishes
Guilt-Free Pasta Dishes
This Healthy Macaroni and Cheese Will Make Eating Guilt-Free
Delectable Paleo Mashup Meals
Delectable Paleo Mashup Meals
This Vegetable Hash is a Great Way to Fill Up with Health Food
play_circle_filled Sliding-Scale Organic Restaurants
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Pay What You Want at 'Lentil As Anything' Locations in Melbourne
play_circle_filled Organic Fast Food Campaigns
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Organic Fast Food
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