Traditional foods for increased enjoyment and guilt-free consumption
Implications - Traditional, all-American foods, such as fried chicken, are shedding their unhealthy image with organic ingredients and gourmet presentation. Even fast food variations of the popular Southern-style dish become more desirable than their chemically processed counterparts, suggesting that consumers prefer upscale versions of traditional items, rather than focusing solely on convenience or the turn-around time of a product.
Workshop Question - Think of a classic, beloved product in your category. How would you update it with a good-for-you twist?