Whether it's relish, ketchup or mustard, most people know what they like on their burger—but Lotteria's 'The Neapolitan' burger also comes topped with spaghetti sauce and a small pile of pasta.
The burger was created as part of a collaboration between Japan's Lotteria and chef Tatsuya Kawagoe. In addition to things like tomato, onions, peppers and a patty that you'd normally find on a burger, The Neapolitan introduces a portion of a meal that usually can stand on its own as a meal. Although the combination of ingredients may seem strange, when you think about it, pasta is often served with bread and a salad, and sometimes meat is even mixed into the sauce, so perhaps it's really not that outrageous after all.
Key Themes Behind This Trend
- Pasta-infused Burgers
- Incorporating unconventional food items in traditional dishes can create unique flavor combinations and generate buzz for restaurants.
- Collaboration Cuisine
- Collaborating with renowned chefs on menu items can increase a restaurant's brand recognition and attract a wider customer base.
- Hybrid Homestyle Meals
- Combining two well-known dishes to create a hybrid dish can spark consumer interest and lead to a new market niche.
Where This Applies
- Fast Food Industry
- Fast food chains can experiment with unique menu items to differentiate themselves in the highly competitive industry.
- Hospitality Industry
- Hotels and resorts can collaborate with famous chefs to offer exclusive menu items to their guests.
- Food Manufacturing Industry
- Pre-packaged hybrid meal products can be developed for consumers looking for fast and easy meal options that are also interesting and different.
