For years, there has been just one McDonald's Big Mac Burger. Consumers have come to know that they can expect to find this classic fast food item topped with two beef patties, lettuce, cheese, pickles, onions and McDonald's special sauce.
The two new iterations of the iconic Big Mac that are being launched for a limited time include the Mac Jr. and the Grand Mac. As these names suggest, they are sized accordingly and offer slightly different variations on toppings. As McDonald's describes, the Mac Jr. has "All the flavor, one less layer," while the Grand Mac boasts a third of a pound of beef.
A recent statistic from The Wall Street Journal reports that most Millennials have not tried a McDonald's Big Mac burger, so perhaps these new options will appeal to those who crave more than just a one-size-fits-all option.