McDonald's appears to be doubling down on chicken in more ways than one with the launch of its new Chicken Big Mac.
As some eage-eyed fans may notice, the new Chicken Big Mac isn't actually all that new. This product was originally launched in the U.K. earlier this year. However, the dish proved so popular across the pond that McDonald's had to pull it from the menu temporarily. This dish also appeared in Australia all the way back in 2017.
Now the Chicken Big Mac has finally made its way to the U.S., where it is currently being tested at select locations in Miami, Florida. Just as the name suggests, the burger features all the same ingredients as a Big Mac, but with chicken patties instead of beef.
Though not yet available nationwide, the new Chicken Big Mac may see a wider release if the test in Miami proves successful.
Image Credit: McDonald's
Key Themes Behind This Trend
- Chicken Burger Trend
- Fast food restaurants are expanding their menu offerings with adventurous chicken burgers.
- International Food Trend
- Popular menu items from across the globe are making their way to fast food restaurants.
- Alternative Protein Trend
- Fast food restaurants are experimenting with non-beef protein options.
Where This Applies
- Fast Food Industry
- Fast food chains are looking for new menu items to stay competitive and appeal to changing customer preferences.
- Food Retail Industry
- Grocery stores and supermarkets have an opportunity to offer ready-made versions of trendy fast food items.
- Food Labelling Industry
- Restaurants are exploring new labeling options to appeal to customers with specific dietary preferences or restrictions.
