McDonald's is Testing the 'Grand McChicken' at Select Locations
Colin Smith — September 6, 2023 — Business
References: mcdonalds & brandeating
McDonald's announced that it is testing a new large-sized version of its McChicken sandwich titled the 'Grand McChicken.' This sandwich includes the same ingredients as the original size, meaning it will feature a dollop of McChicken sauce, which is slightly modified mayonnaise, shredded lettuce, and a toasted bun.
The Grand McChicken is currently being tested in several markets in the United States across California, including Fresno, Bakersfield, and more, as well as in Reno, Nevada. The price of the Grand McChicken may vary by location, and it may vary before it sees a wider release, but currently the McChicken retails for a little more than $1 over the original McChicken, costing $4.69 in Reno where a McChicken costs $3.39.
Image Credit: McDonald's
The Grand McChicken is currently being tested in several markets in the United States across California, including Fresno, Bakersfield, and more, as well as in Reno, Nevada. The price of the Grand McChicken may vary by location, and it may vary before it sees a wider release, but currently the McChicken retails for a little more than $1 over the original McChicken, costing $4.69 in Reno where a McChicken costs $3.39.
Image Credit: McDonald's
Trend Themes
1. Supersized Sandwiches - The 'Grand McChicken' is a supersized version of McDonald's classic McChicken sandwich, offering customers a larger and more satisfying meal option.
2. Menu Testing - McDonald's is testing the 'Grand McChicken' in select locations, allowing the company to gather data and feedback before a potential wider release.
3. Local Pricing Variations - The price of the 'Grand McChicken' may vary by location, providing an opportunity for McDonald's to explore dynamic pricing strategies based on customer preferences.
Industry Implications
1. Fast Food - The introduction of the 'Grand McChicken' highlights the ongoing innovation and creativity within the fast food industry, catering to evolving consumer tastes.
2. Restaurant Chains - Major restaurant chains like McDonald's continue to experiment and test new menu items to stay relevant and capture customers' attention in a competitive market.
3. Food and Beverage - The 'Grand McChicken' is an example of how the food and beverage industry continuously adapts to consumer demands by offering new and exciting product variations.
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