'Dee Daa' is a Thai food restaurant in New York City with food that tastes like it was prepared Thailand—because part of it is.
Mallika Sukjaro is the entrepreneur behind the fast casual restaurant, who has plans to franchise her concept of flash-freezing certain portions of a meal to retain a recipe's authenticity. The technique takes a page from molecular gastronomy and requires all the restaurant's sauces to be prepared overseas in Thailand in individually frozen pouches. This way, customers are able to enjoy the freshest regional ingredients like tamarind, Thai basil and kafir lime in the same way that locals enjoy them.
After freezing, the pouches are shipped to the New York eatery, where dishes are prepared extremely quickly on the spot; only at this point are vegetables and meat added to the dishes.