Category
Lifestyle
Assisted Choices
3.0
Trend score
Trend
What is the Crafting Community trend?
Crafting Community: Though they are a multi-screen generation, Gen Z continues to enjoy and seek out face-to-face interaction through communal DIY activities. Being both crafty and self-reliant, Gen Z relishes the opportunity to create their own goods, not only from a maker culture perspective, but also because they like to acquire new skills. Communal crafting further demonstrates both the independence and the entrepreneurial spirit of Gen Z, even in terms of recreational activities.
Trend themes
Themes within the Crafting Community trend
Three behaviours holding the trend together01
DIY culture
Generation Z seeks out face-to-face interaction through communal DIY activities, indicating a growing interest in craft culture and an opportunity to create engaging, hands-on experiences.
02
Eco-consciousness
Teaching sustainable practices through DIY workshops and activities is a trend that appeals to Gen Z and their concern for the environment.
03
Gamification of art
Creating interactive, gamified art experiences like coloring parties and communal canvases provides an opportunity to engage people of all ages in art-making activities.
Industry implications
What the Crafting Community trend means for industry
Where the trend changes the playbookFor
Arts education
Craft and graffiti-focused art studios and classes can inspire and engage young people and foster their creativity and self-expression.
For
Eco-friendly products
Making sustainability a core value in DIY projects is a way to align with Gen Z's values and contribute to a growing market for eco-friendly products.
For
Community building
Using communal DIY activities as a way to bring people together represents an opportunity for businesses to focus on creating meaningful social experiences and forge connections within targeted communities.
Workshop question
How does you company embrace the resurgence of DIY culture?
Trend signals
Trend signals for Crafting Community
Trend score 3.0 out of 10, from popularity 38%, activity 46%, freshness 8%.
Popularity38%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crafting Community trend
4 featured examples from Jul 6 to Dec 16, 2015CategoryArt & Design
Canvas Coloring Parties
The 'Fancy Feature' Coloring Canvases Bring Adults & Children Together
Disruption opportunities in the entertainment industry to create unique art-centered experiences that foster collaboration and engagement.
CategoryArt & Design
Kid-Friendly Graffiti Classes
4CATS' 'Express Yo Self' Seminars Teach Children Street Art Tricks
The trend of offering graffiti classes for children presents a unique opportunity for businesses in traditional education institutions to extend their services and attract new stu…
CategoryArt & Design
Eco-Friendly Sewing Camps
This Non-Profit Camp Teaches Children About Sewing and Fashion Basics
Opportunity for fashion brands to incorporate sustainable practices and materials.
CategoryArt & Design
Tween Sewing Studios
Sew Be It Studio's Sewing Workshops Encourage Kids to Get Creative
Offering sewing classes and workshops to teach kids new skills and foster creativity.
