Generation Z seeks out social DIY experiences
Implications - Though they are a multi-screen generation, Gen Z continues to enjoy and seek out face-to-face interaction through communal DIY activities. Being both crafty and self-reliant, Gen Z relishes the opportunity to create their own goods, not only from a maker culture perspective, but also because they like to acquire new skills. Communal crafting further demonstrates both the independence and the entrepreneurial spirit of Gen Z, even in terms of recreational activities.
Workshop Question - How does you company embrace the resurgence of DIY culture?
Trend Themes
1. DIY Culture - Generation Z seeks out face-to-face interaction through communal DIY activities, indicating a growing interest in craft culture and an opportunity to create engaging, hands-on experiences.
2. Eco-consciousness - Teaching sustainable practices through DIY workshops and activities is a trend that appeals to Gen Z and their concern for the environment.
3. Gamification of Art - Creating interactive, gamified art experiences like coloring parties and communal canvases provides an opportunity to engage people of all ages in art-making activities.
Industry Implications
1. Arts Education - Craft and graffiti-focused art studios and classes can inspire and engage young people and foster their creativity and self-expression.
2. Eco-friendly Products - Making sustainability a core value in DIY projects is a way to align with Gen Z's values and contribute to a growing market for eco-friendly products.
3. Community Building - Using communal DIY activities as a way to bring people together represents an opportunity for businesses to focus on creating meaningful social experiences and forge connections within targeted communities.
4 Featured, 35 Examples:
177,404 Total Clicks
Date Range:
Jul 15 — Dec 15
Trending:
Average
Consumer Insight Topics:
