With Christmastime around the corner, retail concept stores are experimenting with different ways to package stores and market products in a festive and enticing way. STORY in New York City is a retail store that changes its format and products every four to eight weeks, the latest version is its Christmas store.
The store is sectioned off to make it a one-stop shop for Christmas gifts. The entry hall is for "her" while the garage is for "him," a playroom is for kids and finally a kitchen for everyone or the hard ones to shop for.
This example of a retail concept store shows how to connect smaller brands' products to a location that people come to do all their holiday shopping. The store also partners with American Express OPEN and provides an introduction to 320 small businesses.
One-Stop Christmas Shops
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Rejuvenating Holiday Pop-Ups
QR Code Gift Cards
Cozy Pop-Up Shops
Holiday Wellness Shops