Designer Gwyn M. Lewis began playing around in Illustrator and started to come up with some fun concepts for sewing equipment packaging. Just as things like buttons, needles, pins and clasps put the finishing details on a garment, these products are essential parts of the Bella sewing product packaging. The button cards are presented like pieces of clothing dressed up with the closures and they can even be hung with a the tiny hanger on top.
Some of Lewis' other playful concept designs include punks with safety pin piercings and straight pins with illustrated flat head faces on them. The packaging is fun, colorful and would definitely be memorable alongside other sewing tools in a shop.