Burger King's 'Meatatarian Range' Food Menu is Packed With Meat Toppings
References: burgerking & firstwefeast
Burger King is parodying the rise in vegetarian and vegan diets with a food menu dubbed the 'Meatatarian Range.' that features sandwiches packed with an excessive amount of meat toppings. The menu is exclusive to New Zealand and features double the amount of burger patties, fried meats and cured meat garnishes as a rebuttal to meat-free fast food.
The 'Meatatarian Range' features an excessive amount of meat in each dish, with food combinations created with the single purpose of having a large quantity of animal products integrated. These include items such as the 'Chicken Bacon Meaty' with a two fried chicken patties, six pieces of bacon, cheese and onion as well as the 'Full Meaty' that includes two beef patties, a chicken patty, two pieces of cheese and six pieces of bacon.
The 'Meatatarian Range' features an excessive amount of meat in each dish, with food combinations created with the single purpose of having a large quantity of animal products integrated. These include items such as the 'Chicken Bacon Meaty' with a two fried chicken patties, six pieces of bacon, cheese and onion as well as the 'Full Meaty' that includes two beef patties, a chicken patty, two pieces of cheese and six pieces of bacon.
Trend Themes
1. Parody Menus - Creating parody menus that exaggerate certain food trends can attract attention and create a buzz.
2. Excessive Meat Toppings - Offering menu items with an excessive amount of meat toppings can cater to meat lovers and create a unique dining experience.
3. Rebuttal to Meat-free Fast Food - Developing menu options as a rebuttal to the rise of vegetarian and vegan diets can differentiate a brand and cater to a specific consumer segment.
Industry Implications
1. Fast Food - Fast food chains can innovate by offering menu items that have an over-the-top quantity of meat toppings, attracting customers seeking indulgence.
2. Restaurant and Hospitality - Restaurants can create parody menus to generate buzz and differentiate themselves in a competitive market.
3. Food and Beverage Retail - Food retailers can develop a range of meat-heavy products to cater to meat-loving consumers and offer an alternative to meat-free options.
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