Category
Lifestyle
Assisted Choices
Trend cluster
Category
Refined
QSR
Fast food eateries adopt a refined aesthetic to attract the modern consumer.
5.3
Trend score
Trend
What is the Refined QSR trend?
Refined QSR: As consumer tastes evolve toward more sophisticated aesthetics, QSR brands are taking notice and adapting their in-store designs as a result. Moving away from flashy colors and imagery, fast food retailers are integrating approachable designs and rustic furnishings to create a more simplistic appearance. This shift in aesthetic is a reaction to a growing consumer demand for smaller, more independent brands.
Trend themes
Themes within the Refined QSR trend
Three behaviours holding the trend together01
Refined Aesthetics
QSR brands are adapting rustic and approachable designs for in-store appearances due to growing consumer demand for smaller, more independent brands.
02
Lucid Interiors
Organically styled paleo chains like Palæo use natural materials and soft lighting to create a soothing and welcoming atmosphere that allows seamless transitions between the restaurant's food and environment.
03
Organic Wares
Yoshinoya New Life and Miami's Grown are two eateries that offer healthier organic alternatives for individuals conscious of their diets, making real food cooked slow and healthy available to a wider audience.
Industry implications
What the Refined QSR trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Fast food retailers are considering more sophisticated and organic aesthetics to cater to modern tastes and preference for healthy eating habits.
For
Interior Design Industry
Design teams are tasked with creating simple, natural and cozy interiors that reflect their respective brands' philosophies and emphasize nostalgia and minimalism.
For
Health and Wellness Industry
Organic fast food restaurants like Yoshinoya New Life and Miami's Grown are a response to changes in consumers' eating habits, particularly the shift toward health-conscious food choices.
Workshop question
If you think of your most basic product or service, what twist could you add to make it more upscale?
Trend signals
Trend signals for Refined QSR
Trend score 5.3 out of 10, from popularity 67%, activity 83%, freshness 8%.
Popularity67%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Refined QSR trend
6 featured examples from Jul 9, 2014 to Jun 23, 2016CategoryArt & Design
Simplistic Fast Food Restaurants
The 'Simple' Restaurant Keeps Things Straight-Forward
The fast food industry can adapt by offering fresh and healthy options that appeal to health-conscious consumers.
CategoryLifestyle
Organic Fast Food Eateries
Miami's 'Grown' Changes the Relationship Between Fast Food and Health
The fast food industry is ripe for disruption as consumers increasingly prioritize health and seek out organic, healthier options, opening up opportunities for organic fast food e…
CategoryArt & Design
Industrial Restaurant Interiors
This Fast Food Eatery Boasts a Chic Vintage Interior
Restaurants and other hospitality establishments can adopt the industrial interior trend to enhance the dining experience and attract customers.
CategoryLifestyle
Slow-Paced Lifestyle Eateries
Yoshinoya is a New Taipei Restaurant with a Relaxing Atmosphere
Incorporating vegetarian options into restaurant menus can tap into the growing demand for plant-based dining experiences.
CategoryArt & Design
Artisan Streetfood Eateries
Pizzacafe Latorre Changes the Way Fast Food is Marketed
The concept of artisan street food eateries can create a new segment within the restaurant industry and attract a different customer base.
CategoryArt & Design
Lucid Eatery Interiors
This Organic Paleo Restaurant Uses Minimalist Nature-Inspired Decor
Opportunity for restaurants to differentiate themselves by offering healthy and paleo-inspired dishes and creating organic minimalist interiors.
