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Refined QSR

Fast food eateries adopt a refined aesthetic to attract the modern consumer

Implications - As consumer tastes evolve toward more sophisticated aesthetics, QSR brands are taking notice and adapting their in-store designs as a result. Moving away from flashy colors and imagery, fast food retailers are integrating approachable designs and rustic furnishings to create a more simplistic appearance. This shift in aesthetic is a reaction to a growing consumer demand for smaller, more independent brands.
Workshop Question — If you think of your most basic product or service, what twist could you add to make it more upscale?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
618,078 Total Clicks
Date Range:
Jul 14 — Jun 16
Trending:
Hot

Featured Examples

Simplistic Fast Food Restaurants
Simplistic Fast Food Restaurants
The 'Simple' Restaurant Keeps Things Straight-Forward
Design studio Brandon Agency teamed up with interior designer Anna Domovesova to create the Simple Restaurant, a fast food eatery located in Kiev, Ukraine. When we think of fast food, we might... MORE
Industrial Restaurant Interiors
Industrial Restaurant Interiors
This Fast Food Eatery Boasts a Chic Vintage Interior
Designer Michael Marriott teamed up with the London-based studio ‘Brickworth’ to design a fried chicken restaurant with a chic vintage interior. When it comes to new restaurants,... MORE
Organic Fast Food Eateries
Organic Fast Food Eateries
Miami's 'Grown' Changes the Relationship Between Fast Food and Health
Organic fast food seems to be a string of words that rarely appears together, but this phrase is set to become much more common thanks to a new eatery in Miami called ‘Grown’ that... MORE
Slow-Paced Lifestyle Eateries
Slow-Paced Lifestyle Eateries
Yoshinoya is a New Taipei Restaurant with a Relaxing Atmosphere
Yoshinoya New Life is a new Taipei restaurant designed to be a relaxing escape amidst a crowded, busy urban center. A bright, feminine-feeling space, Yoshinoya New Life is a unique restaurant... MORE
Artisan Streetfood Eateries
Artisan Streetfood Eateries
Pizzacafe Latorre Changes the Way Fast Food is Marketed
Pizzacafe Latorre #1 Verona by Kanz Architetti aims to change the way that fast food is traditionally marketed. In Italian culture, street food is often perceived as ‘poor food’ and is... MORE
Lucid Eatery Interiors
Lucid Eatery Interiors
This Organic Paleo Restaurant Uses Minimalist Nature-Inspired Decor
Johannes Torpe Studios designed this organically styled paleo restaurant called Palæo. The restaurant is essentially a fast food chain that caters to those who consciously consume paleo-inspired... MORE

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The Erba Brusca Restaurant Boasts Organic Ingredients & Communal Dining
Monochromatic Eatery Interiors
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The Eat Rice & Noodle Restaurant Uses One Color for Decoration
Romantic Catalan Eateries
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This Nagoya Restaurant is Inspired by the Culture of Northeastern Spain
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Cajun Restaurant Interiors
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This Cajun Restaurant in Hong Kong is Inspired by a Fishing Boat
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Oceanic Food Court Eateries
This Fast Casual Eatery Depicts Freshness Through Interior Design
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This Helsinki Airport Restaurant is Almost a Vacation in Itself
Atmospheric Timber Restaurants
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Decaying Restaurant Decor
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Antiquated Restaurant Interiors
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Charming Bread-Based Eateries
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play_circle_filled Surrealist Art Eateries
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The Cafe Dali by Annvil Embraces Perception-Warping Designs
Tribal Tiled Eateries
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This Themed Restaurant Design is Distinctly South American
Oriental Cliffside Eateries
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Visit the High Altitude Fangweng Restaurant on Your Next Trip to China
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The Six Degrees Cafe is a Cozy Retreat
Ramshackle Barnyard Eateries
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The Barnyard Restaurant is an Agricultural Dream
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The Bond & Brook Restaurant Interior by d_raw is Out-of-This-World