Refined QSR

Fast food eateries adopt a refined aesthetic to attract the modern consumer

Implications - As consumer tastes evolve toward more sophisticated aesthetics, QSR brands are taking notice and adapting their in-store designs as a result. Moving away from flashy colors and imagery, fast food retailers are integrating approachable designs and rustic furnishings to create a more simplistic appearance. This shift in aesthetic is a reaction to a growing consumer demand for smaller, more independent brands.

Workshop Question - If you think of your most basic product or service, what twist could you add to make it more upscale?
SCORE 5.7
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550,114 Total Clicks
Jul 14 - Jun 16
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Featured Examples
Simplistic Fast Food Restaurants - The 'Simple' Restaurant Keeps Things Straight-Forward
SCORE 7.1
Warm 141,544 Clicks Pub: Jan 13, 15
Simplistic Fast Food Restaurants
The 'Simple' Restaurant Keeps Things Straight-Forward
Design studio Brandon Agency teamed up with interior designer Anna Domovesova to create the Simple Restaurant, a fast food eatery located in Kiev, Ukraine. When we think of fast food, we might... [More]
Industrial Restaurant Interiors - This Fast Food Eatery Boasts a Chic Vintage Interior
SCORE 6.6
Warm 14,125 Clicks Pub: Nov 5, 15
Industrial Restaurant Interiors
This Fast Food Eatery Boasts a Chic Vintage Interior
Designer Michael Marriott teamed up with the London-based studio ‘Brickworth’ to design a fried chicken restaurant with a chic vintage interior. When it comes to new restaurants,... [More]
Organic Fast Food Eateries - Miami's 'Grown' Changes the Relationship Between Fast Food and Health
SCORE 7.2
Warm 6,103 Clicks Pub: Jun 23, 16
Organic Fast Food Eateries
Miami's 'Grown' Changes the Relationship Between Fast Food and Health
Organic fast food seems to be a string of words that rarely appears together, but this phrase is set to become much more common thanks to a new eatery in Miami called ‘Grown’ that... [More]
Slow-Paced Lifestyle Eateries - Yoshinoya is a New Taipei Restaurant with a Relaxing Atmosphere
SCORE 3.9
Mild 2,912 Clicks Pub: Dec 30, 15
Slow-Paced Lifestyle Eateries
Yoshinoya is a New Taipei Restaurant with a Relaxing Atmosphere
Yoshinoya New Life is a new Taipei restaurant designed to be a relaxing escape amidst a crowded, busy urban center. A bright, feminine-feeling space, Yoshinoya New Life is a unique restaurant... [More]
Artisan Streetfood Eateries - Pizzacafe Latorre Changes the Way Fast Food is Marketed
SCORE 4
Average 9,007 Clicks Pub: Jul 9, 14
Artisan Streetfood Eateries
Pizzacafe Latorre Changes the Way Fast Food is Marketed
Pizzacafe Latorre #1 Verona by Kanz Architetti aims to change the way that fast food is traditionally marketed. In Italian culture, street food is often perceived as ‘poor food’ and is... [More]
Lucid Eatery Interiors - This Organic Paleo Restaurant Uses Minimalist Nature-Inspired Decor
SCORE 4.3
Average 2,733 Clicks Pub: Jun 27, 15
Lucid Eatery Interiors
This Organic Paleo Restaurant Uses Minimalist Nature-Inspired Decor
Johannes Torpe Studios designed this organically styled paleo restaurant called Palæo. The restaurant is essentially a fast food chain that caters to those who consciously consume paleo-inspired... [More]
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