Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Lyft Teams with Starbucks to Give Offices a Caffeinated Afternoon Treat

 - Jul 1, 2015
References: lyft & psfk
As mobile transportation apps move into the food industry, brands like Lyft are partnering up with trusted food chains to offer consumers food on-the-go, including coffee deliveries. In this upswing is Lyft's collaboration with Starbucks and Flavorpill to offer employees the opportunity to have a six bottled ice coffees delivered straight to their office. The best part? The delivery and charge is entirely free.

Lyft's coffee delivery was offered for one day only to five major US cities. At noon users of the Lyft car app were able to see a secret mode entitled "SBUX" that showed on the city map Starbucks logos travelling around in place of the traditional car icons. Once requested, Lyft would then drop a six back of its traditional bottled coffee and milk ice coffee to requested locations.

As mobile transportation becomes more streamlined, lifestyle services begin to merge allowing busy consumers to have their favorite foods, drinks and necessities instantly customized and delivered while on-the-go.