Category
Lifestyle
Assisted Choices
Trend cluster
Category
Autonomous
Health
Healthcare in developing countries becomes more accessible with at-home use.
2.3
Trend score
Trend
What is the Autonomous Health trend?
Autonomous Health: Healthcare in developing countries is becoming more autonomous, with the proliferation of things like self-testing kits and contraceptives designed specifically for women. By giving citizens control over their own health, rather than relying on institutions, these ventures act as a form of empowerment that encourages self-care as a way of life.
Trend themes
Themes within the Autonomous Health trend
Three behaviours holding the trend together01
Autonomous Healthcare
The proliferation of self-testing kits and contraceptives designed for women encourages self-care as a way of life.
02
At-Home Health Solutions
Iodine-laced bindis and self-testing kits are ingenious non-intrusive solutions to health problems.
03
Female-Controlled HIV Prevention
Innovative products such as the Dapivirine Ring and home HIV tests that women can use covertly, provides more preventive options than traditional methods.
Industry implications
What the Autonomous Health trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can leverage technology to develop new products and services for at-home testing and preventive measures.
For
Pharmaceuticals
Pharmaceutical companies can invest in research and development to create non-intrusive health solutions and alternative drugs for traditional treatments.
For
Technology
Technology companies can explore internet-based solutions to disseminate health information, connect patients with doctors, and provide scalable telemedicine services.
Workshop question
How can your brand promote accessible empowerment or self-care?
Trend signals
Trend signals for Autonomous Health
Trend score 2.3 out of 10, from popularity 35%, activity 26%, freshness 8%.
Popularity35%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
Africa
Evidence
Examples of the Autonomous Health trend
4 featured examples from Apr 8 to Nov 9, 2015CategoryLifestyle
Female HIV Prevention Devices
The Dapivirine Ring's Anticipated Results Could Hold the Solution
The healthcare industry stands to benefit from the implementation of effective and discreet HIV prevention methods like microbicide vaginal rings, improving public health outcomes.
CategoryArt & Design
Self-Testing HIV Kits
Project Masiluleke is an HIV Kit That Consumers Can Use to Test Themselves
The healthcare industry can explore opportunities to leverage self-testing HIV kits to increase accessibility and efficiency of HIV testing.
CategoryTech
Home HIV Tests
BioSure is a User-Friendly Test That's Easy to Use, Safe and Discrete
The health and wellness industry can benefit from home self-testing kits by developing and selling a variety of self-testing products and distributing those products through onlin…
CategoryWorld
Iodine-Laced Bindis
The 'Life Saving Dot' Could Help Improve the Health of Rural Indian Women
The fashion industry can explore the integration of nutrition and health initiatives into their products, such as jewelry, clothing, and accessories.
