This Limited Edition AIDS Awareness Towel Features Inspiring Text
Ady Floyd — June 9, 2015 — Social Good
References: amfar.org & coolhunting
An AIDS awareness towel has been created through the collaboration of The American Foundation for AIDS Research and artist Shantell Martin. This is a limited edition beach towel that will raise awareness and monetary funds for in the search for an HIV/AIDS cure. The towel features the words "BE EPIC CURE AIDS" to encourage everyone to help out and be awesome by showing their support.
The beach towel is very reflective of Martin's style using sweeping stokes and simple illustrations. The back and white towel is neutral for both males and females. The reason this campaign is based around a beach towel is due the fact that summer is upon us and this item is not only practical but it will be publicly on display.
The AIDS awareness towel is a depiction of the history of The American Foundation, the current and hopeful situation to find a cure and the future goals to rid the world of AIDS altogether.
The beach towel is very reflective of Martin's style using sweeping stokes and simple illustrations. The back and white towel is neutral for both males and females. The reason this campaign is based around a beach towel is due the fact that summer is upon us and this item is not only practical but it will be publicly on display.
The AIDS awareness towel is a depiction of the history of The American Foundation, the current and hopeful situation to find a cure and the future goals to rid the world of AIDS altogether.
Trend Themes
1. Limited Edition Collaboration - The collaboration between The American Foundation for AIDS Research and artist Shantell Martin for the creation of an AIDS awareness towel presents opportunities for limited edition collaborations in raising awareness and funds for charitable causes.
2. Artistic Awareness Campaigns - The use of artist Shantell Martin's style and simple illustrations in the AIDS awareness towel highlights the potential for artistic awareness campaigns to engage and inspire individuals to support important causes.
3. Publicly Displayed Advocacy - The focus on beach towels as a public display of support in the AIDS awareness campaign demonstrates the potential for public advocacy through everyday items, creating an opportunity for other industries to engage in similar initiatives.
Industry Implications
1. Fashion and Apparel - The limited edition collaboration between The American Foundation for AIDS Research and artist Shantell Martin for an AIDS awareness towel presents opportunities for the fashion and apparel industry to create awareness-based, collaborative products.
2. Art and Design - The use of artist Shantell Martin's style and simple illustrations in the AIDS awareness towel presents disruptive innovation opportunities in the art and design industry for creating impactful and socially conscious products.
3. Promotional and Advertising - The focus on beach towels as a publicly displayed advocacy tool in the AIDS awareness campaign offers opportunities for the promotional and advertising industry to create impactful, cause-oriented promotional merchandise for various campaigns and causes.
2.5
Score
Popularity
Activity
Freshness
