An AIDS awareness towel has been created through the collaboration of The American Foundation for AIDS Research and artist Shantell Martin. This is a limited edition beach towel that will raise awareness and monetary funds for in the search for an HIV/AIDS cure. The towel features the words "BE EPIC CURE AIDS" to encourage everyone to help out and be awesome by showing their support.
The beach towel is very reflective of Martin's style using sweeping stokes and simple illustrations. The back and white towel is neutral for both males and females. The reason this campaign is based around a beach towel is due the fact that summer is upon us and this item is not only practical but it will be publicly on display.
The AIDS awareness towel is a depiction of the history of The American Foundation, the current and hopeful situation to find a cure and the future goals to rid the world of AIDS altogether.